Interior Design Website Pages: What to Include and Why

Most website projects start with a list of pages. Someone asks what pages you need, you say home, about, services, portfolio, contact, and it feels like the planning part is well under way. Then you sit down to actually build it and you realize you have no idea what belongs on each one, what order to put things in, or whether you’re missing something important.

That list of pages you outlined in the beginning is really the path you begin with a potential client. Each page has one job, and when every page knows its job, your site stops feeling like everyone else’s and starts working like a smart team member dedicated to converting leads into projects 24/7.

Every interior design website typically needs five core pages to function well:

• a homepage
• an about page
• a services page
• a portfolio
• a contact page

Add your legal pages and you have a complete, professional interior design website. Everything after that, from a testimonials page to press and media to a blog, is an addition you make when your business gives you a reason for it.

Start With the Goal of Your Website

Before you jot a single page name down, you’ll first want to get clear on what you want the site to do. Most interior design websites have one primary goal, usually getting the right person to inquire or book a discovery call, with a few smaller goals stacked underneath it like growing an email list or getting an investment guide into someone’s hands.

That one goal shapes everything after it. Each page gets a job to support that goal, and once you know what the site’s goal is, choosing which pages to include stops being guesswork and starts feeling effortless.

Here’s a look at each core page, what it’s for, and what generally belongs on it.

The Five Core Interior Design Website Pages

This is where I always start, no matter how established the studio is. These five carry a lot of the weight of the site, and when they’re strong, everything you add later has something solid to attach to.

Homepage

The goal: Help a visitor understand who you are, who you help, and whether they’re in the right place, all within a few seconds. Then send them deeper into the site.

Your homepage is not meant to tell your whole story. It’s closer to a beautifully styled entryway. It sets the tone, gives people a sense of what’s inside, and points them toward the room they came for.

What I typically include:

• A clear headline that names what you do and where you do it
• One strong hero image from your best-photographed project
• A short introduction to you and your approach, linking to your about page
• A line about what makes your studio different, or the belief behind your work
• A snapshot of your services with a link to the full page
• A preview of a few projects with a link to your portfolio
• Social proof, whether that’s a client testimonial or press logos (or both)
• A warm invitation to inquire

About Page

The goal: Build trust and connection, so the reader feels like they’ve actually met you before they ever fill out a form.

The key to a successful about page is to remember it’s about the reader as much as it’s about you. They’re reading it to decide whether they’d feel comfortable letting you into their home.

What I typically include:

• An opening that connects your approach to what your client actually wants
• A real photograph of you, and your team if you have one
• Your background and credentials, kept brief and relevant
• What it’s like to work with you, and what you believe about design
• A personal detail or two that gives people something to connect to
• Press features, if you don’t have a dedicated press page
• A few frequently asked questions specific to your design philosophy and firm values
• A clear next step, usually to services or portfolio

Services Page

The goal: Explain what you offer, who it’s for, what’s included, and what happens next, so the right people inquire and the wrong ones quietly self-select out.

This is your filtering page, and it’s the one where being specific saves you the most time. Vague service descriptions lead to inquiries from people who want something entirely different, and you feel that in your inbox every week.

What I typically include:

• Each service you offer, described plainly
• Who each service is a good fit for
• What’s included, and a simple overview of your process
• Investment information, whether that’s a starting point, a range, or a project minimum
• Realistic timeline expectations
• A few frequently asked questions specific to working together
• A clear invitation to inquire

Some designers need one services page. Others need a services overview that leads into individual pages for individual services, such as: full-service design, renovations, e-design, or furnishings. Which one you need depends on how different those services really are and how much a potential client has to understand before they can say yes.

And if full-service design is the only thing you offer, it’s worth asking whether this page should really be a process page. When there’s just one service, what a potential client needs most isn’t a description of it. It’s an understanding of what working with you actually looks like.

Portfolio

The goal: Prove you can do the work, and give a potential client room to picture their own home in what they’re seeing.

Your portfolio is the reason most people came. It’s also the page where less is almost always more. Ten strong, well-photographed projects will do more for you than thirty that include work you’ve outgrown.

Portfolios flex a lot depending on the season your business is in. Early on, one thoughtfully curated gallery is plenty. As your project count grows, individual project pages are almost always where I’d point you next, because each one gives you a place to name the location, the scope, and the story, which does real work for local search.

Organizing by room, so you have a kitchen portfolio and a bathroom portfolio and living spaces, is something I treat as a layer added on top of project pages rather than an alternative to them. It earns its place when your portfolio has grown large enough that people need help navigating it, or when you serve a wide geographic area or several markets, where organizing around one local area stops being useful.

What I typically include on the main portfolio page:

• Only your strongest work, styled and professionally photographed
• Consistent image quality and orientation, so the page feels calm to scroll
• Organization that matches how people are looking, whether that’s by project, by room, or by style
• (optional) A short introduction to the approach that runs through all of your work

What I typically include on the portfolio project pages:

• The project name and location, whether that’s a town, a city, or a neighborhood
• (optional) Context for the project, including the challenge, what you did, and the scope
• A next step from every project, so visitors know exactly where to go next

Contact Page

The goal: Make reaching out feel easy and low-pressure, while gathering enough information for you to know whether the project is a fit.

The contact page is where a lot of good websites quietly lose people. A form with three blank fields and no context asks the visitor to guess what you need. Or a form with endless questions can ask too much too soon of a visitor. A little balance goes a long way here.

What I typically include:

• An inquiry form that asks the questions you actually need answered, like project type, location, timeline, scope, and investment range
• Your email address for anyone who’d rather not use a form
• The areas you serve
• What happens after they hit submit, and when they’ll hear from you
• A photograph, to add warmth to the page
• A short set of frequently asked questions about the inquiry process itself

Two details make a bigger difference than they sound like they should. An investment dropdown that starts at the lowest budget you’d actually take on will filter out mismatched projects before they ever reach your inbox. And decide where these inquiries are going to land, whether that’s a CRM like HoneyBook or Dubsado or a dedicated folder in your email, before the form goes live.

One small addition I recommend to every designer: a dedicated thank you page or message that appears after the form is submitted. It confirms the message went through and sets expectations for your response time.

Your Legal Pages

These aren’t exciting, and they’re easy to skip, but they belong in the core set rather than the nice-to-have pile. If you collect email addresses, run analytics, use a contact form, or advertise, you’re collecting data, and you need to let your visitors know.

Generally that means a privacy policy, website terms of use, and an accessibility statement, plus a cookie notice depending on your setup and where your visitors are located. These would live in your footer rather than your main navigation.

However, please know, I’m not an attorney, so I don’t give legal advice or write these policies. What I can do is point you toward a proper home for them in your footer. Most small studios use a policy generator built for small businesses, and working with a lawyer is always a smart route if your situation is at all complicated.

Additional Interior Design Website Pages Worth Considering

Once your core pages are solid, these are the additions I see earn their place most often. You don’t need all of them, and adding one before you have real content for it can work against you.

Process Page

If your potential clients are often new to hiring a designer, a page walking through what happens from first inquiry to final install does a lot of trust building.

This one can overlap with your services page, and which way you go depends on what you offer. A studio with four distinct services usually needs both. A studio offering full-service design and nothing else often finds that one strong process page covers it.

A Dedicated Testimonials Page

Testimonials should be sprinkled throughout your site regardless, placed near the moments where someone might hesitate or need some reassuring. But once you’ve collected more than a handful of strong ones, a dedicated page gives them somewhere to live in full rather than being trimmed to a single line.

It’s also a useful page to send a hesitant potential client to directly, and it’s a natural home for reviews pulled from Google, Houzz, or wherever else clients have written about you.

Press and Media Page

If you’ve been featured in a magazine, a local publication, a podcast, or on another designer’s blog, a press page collects that in one place and quietly signals credibility. Include the outlet, the date, a short description, and a link.

Frequently Asked Questions

FAQs are one of the most useful things you can add to a website, both for the reader and for search. They answer real objections in your own words, and they tend to perform well in AI-driven search because they’re structured as clear questions and complete answers.

The part worth thinking through is placement. In many cases, questions work better woven into the page where they naturally come up, like process and pricing questions on your services page and inquiry questions on your contact page. A standalone FAQ page makes sense when the list has grown long enough that it deserves its own room. When you have a lengthy FAQ page, I always suggest grouping similar questions together to help the reader easily scan and find what they need.

A Blog

Having a blog is playing the long game, and it’s worth being clear-eyed about that. It won’t do much for you in month one. What it does over time is give you pages that answer the questions your potential clients are already searching, which builds trust before anyone contacts you and gives search engines much more of your site to understand.

It’s also the easiest place to feature completed projects in more depth than a portfolio or project feature page allows, and to share the thinking behind your design decisions. If you’re not sure you can keep up with it, I’d much rather see you write four genuinely useful posts a year than start strong and leave it sitting untouched for eighteen months.

Your blog also needs a landing page of its own, which people can forget. That page needs a short line about who the blog is for and what they’ll find there, plus categories so a reader can go straight to what they came for.

Service Area or Location Pages

For a designer whose work is tied to a geographic region, this can be one of the highest-value additions on the list. A page focused on the area you serve, written with real substance rather than a list of town names, helps you show up when someone searches for a designer in their city.

Newsletter or Subscribe Page

If you have a lead magnet or a newsletter, a dedicated page for it gives you one clean URL to point people to from Instagram, an email signature, or a podcast interview. The entire page has a single job, which is getting the signup, with nothing else competing for attention.

You’ll still want an invitation to subscribe elsewhere on the site, usually in the footer, so people can join from wherever they happen to be.

Sources, Shop, or To the Trade

Some designers add a page for shoppable sources, favorite pieces, or trade program information. It’s genuinely useful for the people who aren’t ready for a full-service project, and it can create a small revenue stream. It’s also a page that tends to go stale quickly, so I’d only add it if you’ll actually maintain it long-term.

A Few Smaller Ones

A custom 404 page, so a broken link lands somewhere styled and helpful instead of a blank error. A coming soon page while your full site is being built. A careers page, if your firm is growing and hiring. None of these are urgent, but all of them are the kind of detail people notice.

Where These Pages Live in Your Navigation

Choosing your pages and placing them are two different decisions, and the second one gets overlooked a lot. Your main navigation should hold only what people need to move through the site, which for most designers means home, about, services, portfolio, and contact, plus maybe media, blog, or shop if you have them and depending on your goals. A menu with eleven items or multiple dropdowns asks a visitor to make a decision before they know enough to make it.

Your footer catches all of your core pages, and then everything else. Legal pages, a subscribe link, blog categories, social icons, and anything you’d rather not feature up top.

How to Know Which Pages You Actually Need

Which pages you need really depends on your current season and goals. A studio with its first few projects photographed needs a very different site than one with a full client roster, a growing team, and years of work to show.

The question I’d start with is what your potential client needs to understand before she feels comfortable inquiring. Then build only the pages that carry that weight. Anything beyond that gets added later, when there’s real content to fill it.

The nice part about starting with a strong foundation is that adding to it later feels simple instead of stressful. A press page you add next spring because you got featured is a completely different experience than realizing your whole site needs to be rebuilt to make room for it.

Sitting down with a clear list of pages, each one with a purpose you can name out loud, is the moment a website starts feeling like something you can actually work through. You’ll know what belongs where, what you still need to gather, and what can wait.

From there, you can take them one page at a time. Each of the pages above has its own deeper post looking at strategy, what belongs on it, and how to lay it out, so you can dig into whichever one you’re working on now and leave the rest for when you get to them.