Why I Use WordPress for Interior Design Websites: A Comparison with Squarespace


For interior designers, a robust online presence is essential not just as a digital footprint but as a vital extension of your brand’s identity and a key connection point with potential clients. Your website should not only showcase your portfolio but also communicate your unique style, vision, and professionalism. It serves as the first impression many potential clients will have of your work, making it a critical component of your business strategy.

Choosing the right platform to build your website can be overwhelming with so many options available. While Squarespace is a popular and user-friendly choice, offering beautiful templates and ease of use, it might not provide the level of customization and scalability that growing interior design businesses need. These platforms are great for getting a website up quickly, but they often fall short when it comes to the advanced features and flexibility that more complex projects demand.

As a web designer with years of experience working with interior designers, I’ve found that WordPress consistently offers the best flexibility and long-term value for my clients.

Since I built my first WordPress website in 2011, I’ve witnessed its capability to evolve and grow alongside interior design businesses, making it my preferred platform. WordPress’s extensive range of themes, plugins, and customization options allows for a highly tailored website that can adapt to the changing needs of your business. Moreover, its robust community support and continual updates ensure that your website can stay current and competitive.

wordpress vs squarespace - wordpress website

In this post, I’ll share why I continue to choose WordPress and how it compares to Squarespace in the WordPress vs Squarespace debate. We’ll explore the key areas where WordPress excels, such as flexibility, scalability, SEO capabilities, and more, helping you make an informed decision about which platform best suits your interior design business.

Why WordPress Stands Out for Interior Design Websites: WordPress vs Squarespace

When it comes to creating a stunning, functional website for interior designers, WordPress provides unparalleled benefits. Below, I’ll delve into several key areas where WordPress excels and how it stacks up in the WordPress vs Squarespace comparison.

Flexibility and Customization

WordPress stands out for its flexibility and customization options. With an extensive range of themes and plugins, WordPress allows for a highly customizable website that can truly reflect your unique style and brand. Whether you need custom layouts, advanced functionality, or a specific aesthetic, WordPress’s open-source nature means there are virtually no limits to what you can create.

I lean on Beaver Builder to keep things user-friendly but still completely custom—the best of both worlds.

beaver builder website for wordpress vs squarespace post

In comparison, Squarespace offers beautiful, user-friendly templates that are easy to set up. However, they lack the deep customization options that WordPress provides. While these platforms are great for quick setups and minimalist designs, they can be restrictive for those wanting to push the boundaries of their website’s design and functionality.

Scalability and Growth

As your interior design business grows, your website needs to scale with it. WordPress is highly scalable, making it ideal for businesses of all sizes. Whether you’re a solo designer or running a large firm, WordPress can accommodate your needs with ease, supporting everything from simple portfolio website to complex, multi-page websites.

Squarespace is suitable for small to medium-sized businesses but can become limiting as your business expands. They offer fewer options for scalability and might require a complete overhaul or migration to a more robust platform like WordPress as your needs grow.

SEO Capabilities

Search Engine Optimization (SEO) is crucial for increasing your website’s visibility and attracting potential clients. WordPress excels in this area, offering powerful SEO plugins like Yoast SEO and All in One SEO Pack. These tools provide comprehensive solutions for optimizing your content, improving site performance, and boosting your search engine rankings.

My favorite SEO plugin? Yoast SEO.

yoast seo website for wordpress vs squarespace article

While Squarespace also offers built-in SEO tools, they don’t match the depth and flexibility of WordPress’s SEO capabilities. WordPress allows for more granular control over SEO settings, which can significantly impact your website’s performance on search engines.

Integration and Plugins

One of the greatest strengths of WordPress is its vast library of plugins and integrations. With over 58,000 plugins available, you can add any functionality imaginable to your website. While there are tens of thousands of plugin options to choose from, I have a simple tech stack installed on every client website.

Squarespace offers a range of integrations as well, but their selections are more limited. While they provide essential features and integrations for most small businesses, they don’t offer the same level of extensibility as WordPress. For interior designers looking for specific functionalities or advanced customizations, WordPress is the better choice.

E-commerce Solutions

While I don’t specialize in building e-commerce websites, it’s worth noting the robust e-commerce solutions available with WordPress, such as WooCommerce. WooCommerce is a powerful plugin that allows for extensive customization of online stores, making it suitable for a wide range of e-commerce needs.

However, for those who need a straightforward, all-in-one e-commerce solution, I usually recommend platforms like Squarespace or Shopify. These platforms offer easier-to-manage options for setting up online stores without the need for extensive technical knowledge. Squarespace provides integrated e-commerce features that are easy to set up and manage, while Shopify is specifically designed for e-commerce, offering a comprehensive solution for online businesses.

Control and Ownership

Using WordPress gives you complete control and ownership over your website. Since WordPress is self-hosted, you have the freedom to choose your hosting provider, manage your data, and make any changes without restrictions. This level of control is particularly important for interior designers who want to ensure their website remains true to their vision and brand.

On the other hand, Squarespace is a hosted platform, meaning your website is dependent on their infrastructure. While this makes setup and maintenance easier, it also means you have less control over your site’s backend and data. Should you decide to move to a different platform, migrating your site can be challenging.

Community and Support

The WordPress community is vast and active, providing a wealth of resources, forums, and support options. Whether you’re looking for tutorials, troubleshooting advice, or inspiration, the WordPress community is always ready to help. Additionally, many professional developers specialize in WordPress, making it easier to find expert assistance when needed.

Squarespace also offers customer support and community forums, but they don’t match the scale and depth of the WordPress ecosystem. For interior designers seeking a robust support network, WordPress is the more reliable option.

Cost and Value

When considering cost, it’s important to look beyond the initial price and consider the long-term value. WordPress is a cost-effective option, especially for those willing to invest time in learning the platform. While you’ll need to pay for hosting, themes, and plugins, the overall value and flexibility make it a worthwhile investment.

Squarespace offers all-in-one packages with fixed monthly fees, which can be appealing for those seeking simplicity and convenience. However, these costs can add up over time, especially if you require premium features or additional functionality. In the long run, WordPress often provides better value for interior designers looking to build a versatile and scalable website.

When Squarespace Might Be Best

While WordPress is my go-to platform, there are situations where Squarespace might be the better choice. For those who are DIYing their website and don’t want to learn how to set up a WordPress site from scratch, Squarespace offers a more straightforward, user-friendly experience. These platforms are excellent for those who need a simple, attractive website without delving into the technical aspects of web development.

However, if you’re planning to hire a professional to build your website, I usually always recommend WordPress. A professionally set up WordPress site provides a strong foundation that can grow with your business. Additionally, I use Beaver Builder as a page builder, allowing my clients to easily make updates without the fear of breaking something. This ease of use ensures that clients can keep their websites current and functional with minimal effort.

Final Thoughts on WordPress vs Squarespace

Choosing the right platform for your interior design website is a critical decision that can impact your business’s online presence and growth. While Squarespace is excellent for simple, quick setups, WordPress offers unparalleled flexibility, scalability, and control. For interior designers aiming to create a unique and powerful online presence, in my book WordPress remains the best choice.

If you’re ready to take your website to the next level, I’d love to help. Book a discovery call today!

About Katie O'Brien

About Katie O'Brien

As a seasoned brand and website designer, Katie O'Brien brings simplicity to business growth and peace of mind to daily life. She specializes in clean and simple websites, working closely with interior designers to elevate their digital presence with poise and personality.

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