Why I Switched to ConvertKit (from MailChimp)
👉 2020 Update! ConvertKit now has a free plan.
I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around.
MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to feel clunky, I decided to start exploring ConvertKit.
Ultimately, I decided to make the jump to ConvertKit because I feel they’re the most user-friendly, no-nonsense platform for email marketing.
MailChimp was adding so many bells and whistles it was feeling just too overcomplicated. I think MailChimp is still a great company and a good solution for some, but ConvertKit has quickly stolen my heart.
Here are the top 5 reasons I’m loving ConvertKit over MailChimp:
- You see the most important information first.
- You don’t have to mess with frivolous email templates.
- There’s just one list.
- It’s super simple to create a nurture sequence.
1. With ConvertKit, you see the most important information first.
This might not be your first reason for switching but for years… YEARS… I felt like as soon as I logged into MailChimp I had to click 3-4 times before I got to the information I actually wanted to see. New subscribers, emails sent, list growth, my list itself, etc. I learned to just live with this, but after switching to ConvertKit I LOVE having all the most important information front and center.
This really goes for navigating the rest of my account, too. Everything else seems to be just 1-2 clicks away at all times while MailChimp has a plethora of steps to get to most everything.
Here’s a quick peek at the difference of the first screen you’ll see after logging in:
2. With ConvertKit, you don’t have to mess with frivolous email templates.
Newsletters are a thing of the past. People want to feel like you’re talking to them, they want a personalized note… not a crafty designed newsletter. Research has proven plain emails (like the one you write to your best friend, mom, neighbor or sister) are most effective.
The pages upon pages of email templates I’d have to click through before writing an email in MailChimp was getting old.
ConvertKit’s emails are simple. You write and send. Done.
3. With ConvertKit, there’s just one list.
MailChimp used to allow multiple lists. Then with their new changes, they transitioned from lists to audiences. Then they started keeping all unsubscribers on a contact list.
So your audience ultimately includes your contacts and your subscribers. This is just more confusing than it has to be.
Personally, I only want to keep subscribers’ information. If someone unsubscribes, I want to respect that and not have their information cluttering up my account.
ConvertKit makes this simple, too. You have just one list. When users unsubscribe they’re removed from that list. You can also easily segment with tags to help organize your subscribers and target them effectively if desired.
4. It’s effortless to create a nurture sequence with ConvertKit.
This is likely my favorite reason… creating a nurture sequence is a breeze! It’s so straightforward. In MailChimp, you’d have to click through several steps in several windows to add just one email to your sequence.
With ConvertKit, you click the nurture sequence you want to edit/create and then all the information you need access to is right on that one screen. The schedule, the email, the settings, and reports.
Here’s a quick peek at the difference:
5. ConvertKit wins when it comes to cost, too.
Every comparison article I’ve read seems to rule ConvertKit as the most expensive. But it’s not in my case.
While calculating my price in MailChimp for their standard plan, I was over the allotted 500 subscribers with just 613 subscribers, so I was forced to jump from $14/month for the 500 subscriber plan to $49/month for the 2,500 subscriber plan. That’s quite a jump in price when I’m not even close to that subscriber count. And while MailChimp does have a free plan as an option, it’s limited.
So I decided to simply pay $29/month with ConvertKit until I reach 1,000 subscribers and then jump to the next plan. At that time I’ll likely clean out my list based on engagement and still end up under 1,000 subscribers anyways.
2020 Update! ConvertKit now has a free plan.
I’m not one who jumps on the ‘new and shiny’ bandwagon especially when it comes to technology. I tend to stick with what works until I feel a switch is worth the time invested to make a smart evaluation of the tool.
When you’ve been in business for a bit, switching up a key piece of technology in your business can take a lot of time and energy. There’s a lot of moving pieces and it can feel like more work than it’s worth, in the beginning.
But if you’re looking for a simple to use cost-effective email marketing software, I would definitely recommend looking into ConvertKit.
Earnings Disclaimer: This post may contain affiliate links. If you use my links to signup for an account I may earn a small commission. Please know I only recommend tools I’ve personally used (& loved) in my own business.
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Hi! I'm Katie. I'm a web designer + digital strategist for industry-leading service providers. Using a strategy-first approach, my passion is helping service-based businesses get an online home they’re proud to show off while strategically supporting their business goals.