Custom Website Design Services

Discovery & Strategy

We’ll begin with a project kick-off call to review the details of your project, the assigned prep work, and the project timeline.

Your guided prep work will be neatly organized inside our shared project management system, Asana. Here you'll share your business details, desired style preferences, website photos, and more.

If you choose to work with our in-house copywriter, this is also when you'll meet and have her write your website copy. Otherwise, you'll upload your finalized website copy to our shared folder alongside your photo files.

As we near your start date, we’ll meet for a website strategy session to solidify the goals of your project, outline your website pages, discuss search engine optimization (SEO), review your prep work, and more.

Homepage & Brand Design

On your start date, I’ll immerse myself fully into your project by reviewing your prep work and will begin sketching ideas. Your homepage design will come together first, strategically placing your website photos, website copy, and branding elements in all the right places.

If you select the Visual Branding add-on service, this is also when your new brand design comes to life. This includes a new (or revised) logo design, color palette, and font choices. Otherwise, if you're keeping your existing brand identity, I'll cohesively blend it into the new website design.

Just one week later you’ll receive your first deliverable. This will include a link to your homepage mockup where you can explore the design and easily leave commentary. You’ll also receive a video walking you through the design choices and strategy behind it all.

Refinements & Collaboration

After receiving the homepage design mockup, you’ll be asked to submit your first round of refinement requests. You're welcome to pop them in the comments section of our project management system or schedule a check-in call to discuss. All client feedback is due 1-2 business days from receipt.

Once your refinement requests are received, I'll dive back into the design and work on implementing your change requests. At this phase of the project, we'll go through two rounds of refinements.

Website Design & Development

Once the homepage mockup and visual branding are approved, I’ll begin designing the rest of your website pages. Then, I'll develop the website on a temporary staging site.

Built with WordPress, your website will be on one of the most reliable and powerful platforms while also remaining incredibly simple to update and edit as your business evolves.

Also during this week, any additional project add-ons will begin.

Refinements & Collaboration

After the staging site is complete, you'll receive a link to review and directions for submitting your feedback and change requests. Just as before, you're welcome to pop your notes in the comments section of our project management system or schedule a check-in call to discuss. All client feedback at this phase is also due 1-2 business days from receipt.

Once your feedback is received, I'll promptly make the updates and send it back to you for your review. We’ll go through two rounds of refinements and then I’ll begin preparing for launch day!

Testing & Launch

Finally, the exciting day will come to launch your beautiful new website! This will be scheduled in advance and ready just 30 days after your project start date.

On this day, you and your project will be my only priority. I’ll begin by testing the staging site thoroughly and completing my search engine optimization (SEO) checklist. Then, I’ll move everything over to your domain and test it again.

When everything is ready for you, you'll receive a notification in our project management system with your new Website Owner's Manual. This will include your login credentials, training tutorials, finalized design files, and details on how to receive support moving forward.

Training & Care

Inside your Website Owner's Manual, you’ll receive a link to a training tutorial showing you how to access and edit your new website. Then you’ll have two weeks of email support and the opportunity to schedule a final check-in call for any last-minute questions.

Moving forward, you'll be invited to enroll in a Website Care Plan so you can rest easy knowing your website is being cared for and managed by the pros.

And, lastly, if you're looking for flexible as-needed access, hourly support is also available for one-time visual branding, website design, and/or website strategy requests.