Timeless Brand + Website Design for Coaches
Working closely with my clients, each project begins by deeply understanding the core of their business. Only then do I begin crafting a brand and website design unique to them.
You’ve got big plans for your business, but your website is holding you back.
If you’re anything like my clients (before we work together, of course) you’re likely sitting there feeling overwhelmed and frustrated with the state of your website.
But as the smart coach you are, you’re done putting it off, feeling stuck, and are ready to take action.
You’re looking to pair up with a web designer and digital strategist who gets you.
Your website is a powerful marketing asset.
It’s an extension of you, your business, and what you represent in this world.
But yours isn't measuring up, is it?
It’s time for that to change.
I’m Katie O’Brien and I’m here to help you with just that. As a Certified Professional Coach turned Web Designer, I get the world of coaching and fully understand what it takes to run a successful online business.
After years of designing brands and building websites for coaches, I’ve developed a streamlined process that leaves clients feeling excited, supported, and eager to share their websites with the world.
Let’s get you a fresh new brand design, strategic website, and online presence that’s polished, professional, and uniquely yours.
"The experience was much more than just building a website. It helped me to think strategically about my business, my brand, my marketing, and my ideal client. And the end product is beautiful."
Krista Spence, Executive Coach
In the words of my clients: the experience is much more than just building a website. Sure, you’ll be delivered a polished and professional website that exudes your personality but you'll also be delivered a fresh new brand design, logo, color palette, and more. Aside from a gaining new strategic partner, here’s a peek at what you’ll receive from while working together.
Brand & Logo Design
Including new logo design, color palette, and branded font pairings.
Website Design & Developed
Including beauty and brains. Your website will be designed and developed (aka built) on WordPress.
Coaching Business Integrations
Tools like your online scheduling system, lead capture forms, and email marketing software will all be seamlessly integrated into your website.
Branded Social Templates
Social media graphic templates and updated profile banners to things cohesive and consistent with your new look.
Training + Support
Including a 30-day post-launch support window, custom training tutorial, and screen share training session on how to edit and manage your new website.
Future Proof with Room to Grow
Got big plans? If you’re thinking one day you’d like to build a course, start a membership or maybe just launch something new, your website can handle that. Your timeless new brand and website will be built to withstand the evolution of your business as you grow to any stage.
Need more? The items mentioned above are a baseline for most projects. If you’re looking for a bit more or have questions, I’d love to chat. Your project’s final deliverables will be outlined in a proposal prior to securing your start date.
My process has been refined and streamlined to the beauty it is today. I’m a systems girl so everything will be neatly organized in a shared project management system, Asana. You’ll always know when to expect when. Here’s a sneak peek at the timeline:
Week 1: Brand Discovery & Project Kickoff
Week 2: Brand Design & Home Page Design Mockup Revealed
Week 3: Check-in Call + Refinements Completed
Week 4: Website Being Built
Week 5: Website Revealed on Staging Site
Week 6: Check-in Call + Refinements Completed
Week 7: Launch Day!
Week 8+: 30-Day Support Window
While it’s an 8-week process, I tend to book up to 3-6 months in advance. It’s recommended to get in touch as soon as you know you want to work together so we can make sure you secure your spot on my schedule.
New projects begin at $7,500. In order to secure your spot on my calendar, a non-refundable 20% deposit is required. The remaining payments are split, due after your start date and prior to launching.
"Katie is extremely easy to work with. She listened to our needs, offered her professional insights, and project managed the site so that everything ran smoothly. Katie brings her creative vision to the table plus strong attention to detail so we knew we were in good hands. We could not be more pleased with the results."
Joseph Michelli, PH.D., Best-Selling Author + Speaker
I kinda have a thing for the coaching industry so I do tend to stick to that niche. However, I have made exceptions from time to time. The only caveat is I have to stand behind the work they're doing and feel we'd be a good fit for one another.
WordPress (.org). I've been WordPress loyal since opening the doors to my first business back in 2011. I just love the flexibility of the platform. From a simple opt-in page to robust membership sites, WordPress is always my go-to.
After launching, you'll have full access (+ knowhow) to easily edit and update your new site all on your own if you choose to do so. You'll be provided with a custom training tutorial, a live Zoom training session (if needed), and a full 30 days of support after launch.
Yes! I work with many clients on a long-term basis supporting them with a wide variety of their website, digital strategy, and brand design needs.
Your web copy will be due before your project start date. I don't provide copywriting services myself, but highly recommend all clients hire a professional copywriter skilled in online marketing. If you need a recommendation, I'll be happy to share my go-to gal.
You don't need anything but excitement and your deposit to get your spot on the calendar. With that said, you will have some prep work before the project start date itself. This will include:
- Granting me access to certain accounts.
- Sharing your completed website copy to our shared folder.
- Sharing your headshots and any other photos to be used during the project to our shared folder.
- Completing a brief Kick-Off Call Prep Form
This will all be explained in detail in your proposal and organized in a project management system after you book your project.
It's a gut feeling. Most of my clients just know I'm their gal after perusing my site. If you're on the fence or have some questions, I'd invite you to get in touch.
I love being a company of one and have zero desire to turn this business into an agency. Plan on an intimate experience with direct access to me. Every design reveal and strategic suggestion will come from yours truly.
I sure do! In order to secure your spot on my calendar, we start with a 20% deposit. Then remaining payments are split: 40% due 20 days after your start date and the remaining 40% due 40 days after your start date, prior to launching.