If we haven’t met yet, I’m Katie O’Brien, a Certified Professional Coach turned Web Designer.
I specialize in building simple + chic brands (paired with frustration-free websites) for established coaches.
So what does that really look like, behind the scenes?
From the very beginning to your much-anticipated launch, I've included a sneak peek at what it would look like to work together below...
Phase I: Brand Discovery
It’s time to get clear on some key pieces of your brand. This phase dives deep into the who, what, why and how of your brand. The best part here? All you have to do is show up. No lengthy questionnaires or client homework here. Leave all the grunt work to me.
Phase One is all about taking your ideas and inspiration and infusing them with rock-solid marketing strategy for your website.
Phase II: Identity Design
We’ve got plenty of great information from Phase One - now let’s make it all come to life in Phase Two! I’ll introduce you to your new customized logo and stunning brand visuals.
Here you'll receive your brand's style guide featuring your brand's color palette, typography, and any additional brand visuals which will guide us visually through the rest of the project.
Phase III: Content Curation
Phase Three begins with a strategy call to finalize the outline of the website. We’ll also discuss your copywriting needs along with the overall direction we'll take with the images on your site. After this call, you’ll have a clear picture on your website's structure and flow. Also during this phase (+ if needed) collaboration with my copywriter will begin.
This phase is also when the collaboration with my copywriter will begin.
Phase IV: Web Design + Development
Once you’ve signed off on your brand collateral and we've collected all the necessary content from Phase Three, it’s time for me to design and develop a staging site for your website.
I’ll send over a private link so you can explore your new site and submit your feedback. Once I’ve implemented your feedback and revisions, I'll finalize the site design and development.
Yep, this means your launch is just around the corner...
Phase V: Launch!
It’s here! The day you've worked so hard for! During this phase, we'll follow my carefully crafted launch plan to ensure we get the most eyes (+ new clients!) on your beautiful new site. This plan includes new visuals to update your social media profiles to match your new brand plus the copy for social media launch prompts and an announcement email for your list.
You'll also receive your launch packet with easy-to-follow training tutorials on how to access and update your brand new site. I’ll also be around if you need any help at all during your post-launch support window.