With an evolving interior design business, this client was ready to simplify her offerings and attract a higher-end clientele. She already had a modern and luxurious brand design I created for her a few years back. I had also created her previous website for her but with new photography, refined copy, and a new strategy, she was ready for an overhaul.
After working on her refined website copy with Erin Ollila, Ingrid was ready for me to work on the website design. Starting with her homepage design, I added a large slideshow featuring one of her latest interior design projects. After adding a classic overlay, we added her opening statement to allow website visitors to easily self qualify themselves.
Next, I added an updated photo of Ingrid paired with her copy and a call to action.
The rest of the pages were built with the same modern and luxurious vibe with the primary goal to have website visitors self qualify themselves and complete the inquiry form. This refined website is the perfect example of how to streamline your offerings and guide your website visitors to take action.
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