A Peek Behind the Launch
Web Design for Executive Coach + Leadership Trainer, Astrid Teigaas
Astrid Teigaas is an executive coach and leadership expert. She empowers entrepreneurs, founders, and CEOs to grow, make changes, and bring adventure back into their lives as they get the results they’ve been craving for so long.
We first connected via Marie Forleo’s B-School program. Astrid loved my simple and clean design aesthetic and was looking for something similar for her coaching business. She already had a logo and brand colors she loved, so I used that as a starting point for the visual inspiration. I buttoned up the colors and strategically chose web-friendly fonts that tied into her existing elements. I also found some additional graphical elements that added a bit of personality and (professional) spunk to her brand.
We started with a simple 3-page website that included an opt-in form, about page and schedule page that served as a placeholder until Astrid was able to schedule a new headshot session with her photographer and complete her work with a copywriter.
Once everything was submitted, we met and discussed the goals of the site, her business, and the overall visual inspiration. Astrid wanted a site that felt warm, holistic and natural.
While working with top leaders and CEOs, she needed something professional but that wouldn’t lose her personal style. Astrid was delivered a clean and modern WordPress website that will serve her business for many years to come.
Project deliverables included: a coming soon opt-in page, brand visuals (typography + graphics) and WordPress website design + development.
"I was at a point in my business where I was ready to invest more in my business. I procrastinated over my website for so long... but I finally decided I needed to stop trying to do everything myself.
It feels amazing to have a website that finally represents the real me.
Katie was very organized and quick with her responses. I loved that I could hop on a call with her whenever I needed it and that she always explained tech issues so simply.
It was lovely to work with Katie."