Astrid is an executive coach who empowers entrepreneurs, founders, and CEOs to grow, make changes, and bring adventure back into their lives as they get the results they’ve been craving for so long.
She already had a logo and brand colors she loved, so I used that as a starting point for the visual inspiration. I buttoned up the colors and strategically chose web-friendly fonts that tied into her existing elements. I also found some additional graphical elements that added a bit of personality and (professional) spunk to her brand.
We started with a simple 3-page website that included an opt-in form, an about page, and a schedule page that served as a placeholder until Astrid was able to schedule a new headshot session with her photographer and complete her work with a copywriter.
Once ready, we met and discussed the goals of the site, her business, and the overall visual inspiration.
Astrid wanted a site that felt warm, holistic, and natural.
While working with top leaders and CEOs, she needed something professional but that wouldn’t lose her personal style. Astrid was delivered a clean and modern WordPress website that will serve her business for many years to come.
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