Katie O'Brien Web Designer for Service-Based Business Owners, Simple Strategic Website Design


Tech tools can get overwhelming with the abundance of options. I've made it a mission of mine to find and share the simplest solutions to the necessary needs of running an online business.

Whether it's a tool I've implemented for a client or use within my own business, I'm taking the guesswork out of it for you by sharing my favorites below.

The simplest to use email marketing software to grow, engage and convert your audience with ease. They make it a breeze to send emails, create sequences, build landing pages and sell products/services.

WP Engine is the fastest, most reliable website host I've come across. Not only do they have top-notch support but their performance and website speeds beat the rest. This is my number one recommendation for clients.

Siteground is the best budget-friendly option when it comes to website hosting. While I recommend WP Engine to clients, Sitegrounds support and performance comes in as a close second.

The simplest, fastest solution to ensure your website is compliant with all the laws. Get started with Termly's free privacy policy, cookie policy, cookie consent, and terms and conditions.

Do you have a strong client contract for your business? Keep your business legal with lawyer-approved contract templates that are perfect for creative entrepreneurs, online business owners, and service-based businesses.

This one tool handles everything from my proposals, contracts, invoices, lead forms, client management, online appointment scheduling, questionnaires, and more. This one tool has absolutely transformed and up-leveled my client experience making every touchpoint completely seamless and polished.

Beaver Builder is a framework that’s lightweight, easy to use, and grants you the freedom to build virtually any site you desire. No cookie-cutter, out-of-the-box styles here! Their free plugin grants you drag-and-drop capabilities making it a breeze to design and build professional pages + landing pages all yourself.

Keep your brand polished and professional with social graphics made on Canva! They have beautiful design templates, thousands of images to choose from, tools to boost your workflow, and even a simple social scheduler built right into their platform.

Creative Market is my go-to for finding unique pieces for my client's projects. From high-quality stock photos, custom graphics, unique templates, icons, illustrations, fonts and more. You can bring your creative projects to life with ready-to-use design assets from creators from around the world here.

Please note: I'm an affiliate for many of the companies listed on this page. If you use my links to sign up I will earn a small commission.