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My Step by Step Branding + Web Design Process

The strategic branding and design journey I currently take each client has been refined, simplified and polished over and over again to become the beautiful systematic process it is today. Today, you get a behind the scenes look at that entire process from start to finish. Let’s jump right in! Phase 1: Brand Discovery Every…

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Why I Switched to ConvertKit (from MailChimp)

I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to…

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The Best Practices for a Google-friendly Website: Search Engine Optimization (SEO) 101

Google’s desire for the internet to have authentic, relevant content that’s easy to find and consume makes my heart happy. SEO seems like this complicated formula… but it’s actually very simple. For myself and my clients, we’ve repeatedly shown up on the first page of our targeted keywords by simply being authentic, having an easy…

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