Adding a blog to your interior design website is a great way to elevate your business. An interior design blog can help boost your SEO, build rapport with prospective clients and provide additional value to your existing clients.

In this article, we’ll uncover more reasons why starting a blog might be a good idea for your business. We’ll also share a handful of helpful blogging strategies for interior designers as you read on. Plus, we’ll share some key blog topics to consider before you begin.

So if you’re an interior designer thinking about whether to start a blog or already have an existing blog, but aren’t leveraging it well, this article is for you.

Why blogging is a great strategy for interior designers

A blog is a perfect platform to showcase your skills with an interior design niche. This is the fundamental reason that blogging is a great strategy for interior designers. Today the growing number of options means prospective clients are consistently doing more homework before purchasing luxury services.

Make this process easier for them by expanding your website with a blog.

One of my favorite blogging strategies for interior designers is showcasing recent projects. While your portfolio page will be more photo-centric, your blog can go in-depth and tell the story of the client and the story of their project.

A client of mine, Ingrid Porter from Ingrid Porter Interiors, does this so well with her Home Tour blog posts.

Now let’s talk about a few essentials when it comes to your blog

Fundamentals to start an interior design blog

Create blog posts to attract and serve your ideal client. In an industry that may be overflowing with competitors, the trick is standing out. How can you do that with your interior design blog?

Following these fundamentals will go a long way in helping you start an interior design blog that resonates:

I. Talk directly to your ideal client.

The more details you know about your prospective client the more detailed the message in your content can be. This speaks to your marketing strategy.

II. Work in the mission of your business.

If your mission is to provide creative design ideas for new homeowners, work that fact into your blogging strategy. Make this relatable so that clients feel connected and motivated to take action.

III. Embrace your uniqueness.

Most blogging strategies for interior designers highlight the importance of a brand voice. Remember that your ideal client is interested in you as much as the service. 

IV. Get personal.

Tell a story that resonates by using descriptive words on occasion in your blog. These visuals build trust and deepen the connection between your brand and the prospective client. 

V. Keep it consistent.

If your brand already has an aesthetic in play, be sure this same aesthetic crosses over into the presentation of your blog. The same goes for brand voice and frequency. Consistency in this regard not only helps with brand transparency but also with brand recognition. The goal is to have your clients be able to recognize your work in an instant.

When applying these fundamentals to the creation of your interior design blog, you create a blog that serves the uniqueness of your brand while highlighting your website over your competitors.  

Brainstorming interior design blog post topics 

Feeling deterred to start your interior design blog because your creative juices aren’t free-flowing? Concerned that there’s never the time or energy to commit to the creative process in the first place? This section will help you brainstorm viable topics.

Blog post topics are best when they add value to your ideal client. For example, solve issues or present resolutions that are catered to your interior design sub-niche. Watch how your clients respond with gratitude, and even better, by purchasing your service(s).

Here is a brief list of interior design blog post topics to help get those creative juices flowing.

1. Share behind-the-scene moments from a recent project
2. Showcase the before and afters of your favorite projects
3. Answer FAQs you receive from existing or prospective clients.
4. Provide “how-to guides” on what not to do in new spaces, etc.
5. Weigh in on an upcoming community or industry-related event.
6. Share random yet educational facts about interior designing.
7. Provide a road map to current interior design trends.
8. Share helpful design strategies.
9. Highlight local stores and urge clients to support small businesses.
10. Create an enlightening list of products that interior designers should use/know about.
11. Outline your creative process.
12. Plug new or upcoming project collaborations.
13. Share holiday design ideas.

With this list, you can start leveraging your website to work for you when you start an interior design blog by bringing in prospective clientele.

Pro Tip! You don’t have to go at this alone. Many of my clients outsource their blog writing to a professional copywriter who understands their industry and ideal client. Check out Ochre&Beige if you’re interested in exploring this service.

How to come up with blog categories 

Creating blog categories for your interior design blogs is like creating a digital table of contents. It’s the easiest way to guide readers and prospective clients to the desired information. 

Blog categories should be descriptive, but also in line with your brand. Keep it consistent throughout using the same fonts, spacing, and tonality. Don’t forget to lean into relevant keywords for your industry to boost traffic and your Google ranking.

When brainstorming categories, keep them clear and straightforward. Have a large number of blog posts dedicated to kitchen designing? A category idea might be “Kitchen Designs”. If a handful of blog posts feature product reveals, a suggestion for a category name might be “New from the Studio”. You get the idea.

Have fun with it, but remember to optimize blogging strategies for interior designers as you do. Work smarter, not harder by working in those keywords for your interior design website ranking.Need an example? Karen Davis, the owner of Marker Girl Interior Design, has a great blog on her website. Check out the design I created for her below to showcase her categories at the bottom of her main blog page.

The difference between categories and tags

Blog categories and tags operate the same in the sense that both help readers locate information. But think about categories as chapter titles in a storybook. They’re broad, but give an underlying overview of the topics being discussed. 

A blog tag functions more like the data found in the index pages at the close of the entire book. Each tag serves as its specific topic being covered in a blog. Noting that there can be many tags assigned to each published blog post. 

Both blog categories and tags help categorize your content. And both can play a significant role in user experience, which improves SEO in general. Continue to boost SEO by incorporating your target keywords (or a variation) into blog tags as part of the marketing strategy.

Monetizing your interior design blog

One of the easiest suggestions for monetization is affiliate marketing. Affiliate marketing is when you earn a commission from referring a product or service to someone. Think of your blog/website as a liaison between your niched audience and a third-party retailer. 

Let’s say a client is inspired by a product that was recommended (and appropriately linked) in one of your published blogs. By following the link provided, they have the chance to buy the favored product at a discount. The discount can be offered because you are an affiliate of the company. In addition to providing your clients with savings, you earn a small commission when they do.

Affiliate marketing is a win-win scenario and interior design lends itself well to affiliate marketing. 

Another way of monetizing your interior design blog is by creating a digital shopping space. With an additional website category for merchandise or courses for sale, you add a revenue stream, too. Merchandise supports a community collective while extending your brand reach.

Ready. Set. Go.

Now you’re ready to start your interior design blog and get it published on your website. Be sure to comment below with a link to your blog’s website link so we can all support your efforts. Don’t be shy in the comments, if you have a question or would like to add to the conversation you can do so below.