You’ve got big plans for your business, but your website is holding you back.
If you’re anything like my clients (before we work together, of course) you’re likely sitting there feeling frustrated with the state of your website.
But as the smart coach you are, you’re done putting it off, done feeling stuck, and are ready to take action.
You’re looking to pair up with a web designer and digital strategist who gets you and your world.
If that sounds like you, you're in the right place.
Your website is one of the most powerful marketing tools in your business.
It should be an extension of you, your business, and what you represent in this world. Effortlessly supporting you and your business goals, all hours of the day and night.
But yours isn't measuring up, is it?
I’m Katie O’Brien and I’m here to help you change that in a big way.
As a Certified Professional Coach turned Web Designer, I get the world of coaching and fully understand what it takes to run a successful online business. I specialize in blending the intricate details of branding, design, and strategy.
After years of designing brands and building websites for professional coaches, I’ve developed a streamlined process that leaves clients feeling excited, supported, and eager to share their websites with the world.
Let’s get you a fresh new brand design, strategic website, and online presence that’s polished, professional, and uniquely yours.
"Working with Katie is a dream. She gets me and her design is so visually stunning - over and over again. My brand has become more recognizable and stands out in the pack. I need more women like her in my corner."
– Harriette Schumacher, Executive Coach & Leadership Expert
The Deliverables
In the words of my clients: this experience is much more than just building a website.
Sure, you’ll be delivered a polished and professional website that exudes your personality but you'll also be delivered a fresh new brand design, logo, color palette, and more.
Aside from gaining a strategic partner for your business, here’s a peek at what else you’ll receive while working together.
Logo Design +
Part of my process includes a new brand design for your business. This includes a classy new logo, a fresh color palette, and strategically picked fonts for your website.
Website Design & Development
Your website needs both beauty and brains. I'll design and develop (aka build) a custom WordPress website that's just as strategic as it is beautiful.
Coaching Business Integrations
There's more to your business than just a website. So I'll make sure your online scheduling system, lead capture forms, email marketing software, and any other tech tools used within your business be seamlessly integrated into your website.
Social Media Templates
Part of showing up polished online is making sure your social accounts are consistent with your new branding. Prior to launching, I'll provide you with branded social media graphic templates and updated profile banners to accomplish just that.
Training & Ongoing Support
After we launch, you'll receive a Launch Packet PDF alongside a custom training tutorial introducing you to your new website so you feel comfortable and confident moving forward. After your support window, you'll have the option to manage your new site on your own or sign up for a flexible support plan.
The items mentioned above are a baseline for most projects. If you’re looking for a bit more or have questions, I’d love to chat. And if you’re thinking one day you’d also like to build out a course, start a membership or maybe just launch something new, your website will be able to handle that. I've supported many clients throughout various stages of growth in their business.
The Timeline
My process has been refined and streamlined to the beauty it is today. I’m a systems girl so everything is neatly organized in my project management system, Asana. From the moment you secure your spot on my calendar, you’ll always know what to expect when.
Here’s a sneak peek at the timeline for most projects:
Week 1
Brand Discovery & Project Kickoff
Week 2
Brand Design & Home Page Design Mockup Revealed
Week 3
Check-in Call + Refinements Completed
Week 4
Website Being Built
Week 5
Website Revealed on Staging Site
Week 6
Check-in Call + Refinements Completed
Week 7
Launch Day!
A quick note on the schedule. While it’s only an 7-week process, I tend to book months in advance. So it’s recommended to get in touch as soon as you know you want to work together so we can make sure you secure your spot on my schedule.
The Investment
New projects begin at $7,500. After we connect you'll be delivered a custom proposal outlining the details of your project. To secure your spot on my calendar, a non-refundable 20% deposit is required. The remaining payments will be split: 40% due after your start date and 40% just prior to launching.
"The whole experience was seamless from beginning to end. I wish I had hired Katie sooner. I no longer have website shame. I'm more than happy to drive traffic to my site now and people are sticking around longer."
– Elaine Brisebois, Health Coach & Certified Nutritionist
Frequently Asked Questions
I kinda have a thing for the coaching industry so I do tend to stick to that niche. However, I have made exceptions from time to time. The only caveat is I have to stand behind the work they're doing and feel we'd be a good fit for one another.
WordPress (.org). I've been WordPress loyal since opening the doors to my first business back in 2011. I just love the flexibility of the platform. From a simple opt-in page to robust membership sites, WordPress is always my go-to.
After launching, you'll have full access (+ knowhow) to easily edit and update your new site all on your own if you choose to do so. You'll be provided with a custom training tutorial, a live Zoom training session (if needed), and a full 30 days of support after launch.
Yes! I work with many clients on a long-term basis supporting them with a wide variety of their website, digital strategy, and brand design needs.
Your web copy will be due before your project start date. I don't provide copywriting services myself, but highly recommend all clients hire a professional copywriter skilled in online marketing. If you need a recommendation, I'll be happy to share my go-to gal.
You don't need anything but excitement and your deposit to get your spot on the calendar. With that said, you will have some prep work before the project start date itself. This will include:
- Granting me access to certain accounts.
- Sharing your completed website copy to our shared folder.
- Sharing your headshots and any other photos to be used during the project to our shared folder.
- Completing a brief Kick-Off Call Prep Form
This will all be explained in detail in your proposal and organized in a project management system after you book your project.
I typically book new projects out 3-6+ months in advance. To check my current availability or get first dibs on my next opening, get in touch.
It's a gut feeling. Most of my clients just know I'm their gal after perusing my site. If you're on the fence or have some questions, I'd invite you to get in touch.
I love being a company of one and have zero desire to turn this business into an agency. Plan on an intimate experience with direct access to me. Every design reveal and strategic suggestion will come from yours truly.
I sure do! In order to secure your spot on my calendar, we start with a 20% deposit. Then remaining payments are split: 40% due 20 days after your start date and the remaining 40% due 40 days after your start date, prior to launching.
"Katie is extremely easy to work with. She listened to our needs, offered her professional insights, and project managed the site so that everything ran smoothly. Katie brings her creative vision to the table plus strong attention to detail. We could not be more pleased with the results."
– Joseph Michelli, Best-Selling Author, Business Consultant & Speaker
Curious about what comes first?
Download the 3-Step Prep sheet I share with all new clients. These three steps are a vital beginning for any new website. Also included is a sneak peek at my signature design process.