Interior Design Website + Brand Design Project for Ohio Interior Designer, Ingrid Porter
Ingrid Porter is the owner of Ingrid Porter Interiors which provides interior design for luxury new construction and full-scale renovations. This Northeastern Ohio interior design studio specializes in sophisticated and detail-driven design.
With over 30 years of experience, Ingrid’s design approach focuses on the details. She’s passionate about creating homes that welcome guests, raise families, and support lifestyles.
First, we worked together to craft a logo, color palette, and font pairings. They felt just like Ingrid — fun, feminine, approachable, and sophisticated. Then, we refined these polished new brand design elements into a website beauty, where simplicity and strategy fell in all the right places.
She was ready to attract higher-end clientele. Ingrid knew having a cohesive brand and website would go a long way toward landing those big, exciting projects.
A fun yet sophisticated brand identity
Ingrid and I first worked together in 2019 when I designed her fun yet sophisticated brand identity and website. Her interior design website helped grow her email list and details a variety of service offerings.
“I hired Katie to design new branding and a website for my interior design business. Katie listened to my needs and created a new website for me with branding that is totally me. She guided me through the process with confidence. Working with Katie was fun, and creative and I felt supported throughout the entire time we worked together.”
— Ingrid Porter (2019)
A new interior design website for Ingrid Porter Interiors
Following her launch, Ingrid and I continued to work together. I supported her with website strategy, maintenance, and adding new projects to her portfolio as they were completed.
About a year later, after working with a coach, Ingrid wanted to simplify her interior design service offerings on her website. She was clearer than ever on her ideal client. With a pivot in her interior design business, her website needed a pivot as well.
We already created a solid brand identity and strong website foundation. So her website only needed a few hours of work to cater to her new ideal client.
We created a newly refined interior design website design that allowed her to land more of her dream projects. She also noted an increase in review and profit for her design firm after launching.
Today Ingrid is able to relax
Today, Ingrid is able to relax and concentrate more on her interior design business while her website runs effortlessly. I feel blessed to continue to support Ingrid. We support her with website maintenance, strategy, and ongoing brand design needs.
“Working with Katie was one of the best decisions I have made in my business.
My website was not supported. I wanted to have one single place to show my designs, attract clients, and feel supported. I also really wanted to form a working relationship with someone who understood me and my brand. Having not found the perfect match for me in a web designer and felt a bit lost.
I wanted to work with a professional. One who could anticipate my needs and make suggestions for me to tailor my website and brand. Katie was that perfect person for me!
I am not worried about my website at all anymore. All the updates are taken care of and that’s huge for me. No more broken links, no more late updates. I am able to relax knowing my website is doing its work for me and I can concentrate on design.”
— Ingrid Porter (2021)
Visit The Website: https://ingridporter.com/
Hi, I'm Katie O'Brien, a seasoned brand + website designer who specializes in elevated branding and fuss-free websites for interior designers.
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