Studio Vocaire Interior Design
Modern Interior Design Website Design with Cohesive Branding
Studio Vocaire Interior Design specializes in full-service interior design and furnishings for custom homes and full-home remodels around Atlanta, GA. Becky is the leading creative force at Studio Vocaire, with over 15 years of experience in interior design, space planning, custom millwork design, and furnishings for large-scale renovations and new construction.
Becky reached out to me when she was in the process of restructuring (and renaming) her business. She was ready for a professional and unified look for her brand and website.
“The whole experience was seamless. Katie made this entire process fun and worry-free.
I had a site that didn’t fully reflect the clients I wanted to attract and the message I wanted to convey with my growing business. I wanted a complete brand overhaul to go with my new name and focus on design. A professional and unified look across all platforms!
I chose Katie because she had a defined process and timeline goals most importantly. I knew that her work was excellent by seeing other sites that she had worked on but, as I know in my job, a defined client experience will take it to the next level.
One of my favorite parts of the process was seeing my magazine design come to life. It was an unexpected add to the project but it is a beautiful piece! I didn’t have to worry about the work being done. I trusted her process and knew I could rely on her.”
The Brand + Website Design Process with Studio Vocaire Interior Design
Initial Inquiry + Prep Work
Prior to reaching out, Becky had worked with an interior design business coach, Melissa Galt. Together they worked to refine her business goals and strategy. Then, she hired Ochre&Beige to clarify her brand strategy, messaging, and website copy. Lastly, she hired me to create a focused, cohesive, modern look to clearly represent her interior design company’s new name and direction.
Brand Questionnaire + Website Strategy
Studio Vocaire works with on-the-go Atlanta professionals to design and furnish homes for daily ease, longevity, and family connection. Becky’s new modern interior design website needed to attract these ideal clients and weed out those that are not. It also needed to be streamlined that invites visitors to take action.
Valuing personal connection, intuitive design, high quality, and an artful balance, it was important to weave these personal values into her visual branding.
Before her project start date, Becky completed a brand questionnaire, compiled an inspiration board on Pinterest, and sent over her project photography and website copy. We then met for a website strategy session to review everything together.
Brand Identity + Logo Design
On her start date, I reviewed my notes and began to sketch ideas for her primary logo design. Her branding needed to be elevated, clean, and organized. She was hoping for something that appears timeless but is modern and unique at the same time.
After sketching, I began researching the best font for her logo. I knew it needed to be minimal and modern, so I focused primarily on san serif fonts.
Next, after designing her primary logo, I worked on her logo variations, brand mark, color palette, and font pairing for her modern interior design website.
When it came to colors, she was hoping for something along the lines of oxblood, olives, and moss. She wasn’t sure how many colors she wanted to be incorporated into the overall design but was open to ideas. A palette that would work with the variety of design projects featured on her website was also important.
Homepage Mockup + Modern Interior Design Website Design
After gaining clarity on the direction of her brand design, I began outlining her homepage. Starting with the website copy placement, I ensured the page would be strategically laid out to invite her visitors to click through to another page on her website.
Once the copy was placed, I began adding in her brand design elements which included her primary logo, brand mark, color palette, and font pairings. Then, I carefully placed project photography throughout for a finished, cohesive look.
Just one week from her start date, Becky’s new brand identity and homepage design mockup were ready for her review. I sent it over to her through my project management system, Asana, along with a Loom review video walking her through the design choices.
At this phase, Becky receives two rounds of refinements for her to submit her feedback and any refinement requests on the deliverables. That week we met via Zoom to walk through a few changes before buttoning up the brand design and homepage.
Development of the Modern Interior Design Website
With the brand identity approved and website design direction in place, I moved on to designing her interior pages. This included:
- A portfolio page linking to featured projects with writeups and galleries
- An about page sharing Studio Vocaire’s (and Becky’s) background
- A services page outlining her interior design process
- A FAQs page highlighting some of the most frequently asked questions
- A Design Day page highlighting her Design Day service
- A Partners page speaking to trusted professionals who are interested in partnering with Studio Vociare (ie architects, builders, GCs, etc.)
- A landing page for her design magazine lead magnet, The Connection
- A Contact page where potential clients can request more information and book a discovery call
After designing each of the above pages, I moved on to the development process, building a WordPress staging site.
When Becky’s staging site was ready, just a week later, I recorded another Loom video and shared a link to the staging site. Then we hopped on another Zoom call to discuss refinements and button up the design. After swapping a few photos on the site, the staging site was complete!
While most projects launch the very next week, Becky strategically pushed her launch date back a bit while she worked with Ochre&Beige on her social media launch copy, email announcements, and lead magnet.
She also used this opportunity to hire Angela Munoz to set up and integrate Dubsado into her client experience. After this, we added Becky’s new Dubsado lead capture form to her website’s contact page to capture all new inquiries.
Project Add-on Services
In addition to a new brand identity and modern interior design website, Becky chose to take advantage of a few of my project add-on services. These included:
- A new business card design with her new brand design
- A new yard sign design for project sites
- An email newsletter template design
- A suite of social media graphics to use alongside her launch copy
- A stunning digital magazine design featuring home tours, interviews with industry experts, recipes, and more
The digital magazine was originally intended to be used as a lead magnet, or opt-in incentive, to grow Becky’s email list. However, after seeing the design it was decided to also turn it into a stunning print project so she could also use it as a leave-behind at consultations and industry events.
On Becky’s launch day, everything was ready to roll. After preparing the staging site, I moved everything over to Becky’s domain. I completed my SEO checklist and tested each page thoroughly. As soon as it was ready for Becky, I sent her a notification in Asana letting her know it was time to celebrate. I also sent her finalized design files and a Website Help Guide walking her through how to navigate her new website.
Just one day later, Becky popped in to say, “Wonderful!! Thank you so much! It has been so great working with you as well. You have made the process fun and worry-free. So many wonderful compliments have been flowing in. Can’t wait to work on volume II of The Connection next year!”
Support + Ongoing Care
Immediately following her launch, we rolled into her 14-day support window. This gave Becky the opportunity to ask any last-minute questions about her new brand or website so she can move forward feeling confident and comfortable with her new online presence.
After which, she opted to enroll in our maintenance Website Care Plan for assistance in maintaining her gorgeous new website. We look forward to supporting Becky with her website maintenance and upkeep for years to come.