Images in Design
WordPress Website Design & Brand Identity for NJ Interior Designer
Tammy Kaplan is a New Jersey interior designer with over 35 years of experience and owner of Images in Design. This full-service interior design firm works with high-end residential clients specializing in renovations and remodeling projects. You can find Tammy featured in publications such as Design NJ, Kitchen & Bath Design News, New Jersey Monthly, New York Spaces, and more. She was ready to attract higher-end clients with a streamlined WordPress website.
Tammy loved the simplicity of my other WordPress website design projects and was after something similar for her interior design firm website.
Prior to hiring me, she was unhappy with her cumbersome interior design firm website and unsure of her logo design. She noted she wasn’t attracting the right type of clients.
With her new website, she wanted to attract more ideal clients for her firm. Clients that understood the benefit of working with an experienced designer such as herself. She also wanted to take on larger projects to maximize her profitability in her interior design business.
Lastly, she wanted her brand to feel more personal. Rather than focusing on her firm’s name, she was ready to rebrand using her own name.
Working together, she received a custom WordPress website design made custom for her New Jersey interior design firm.
Her project also included a polished logo design and brand identity.
During this process, we created a solid new brand identity. This included an elegant logo design, logo variations, and an alternate brand mark for brand consistency. These were paired with a warm color palette of deep greens and soft creams.