Interior Design Website & Brand Design

Ellaire Kitchen & Bath Design

Tammy Battistessa, the creative force behind Ellaire Kitchen and Bath Design, is dedicated to modern design inspired by mountain landscapes. She offers elevated design services and unparalleled customer care for residential remodeling and custom new builds in the Lake Tahoe and Sacramento areas. Tammy was eager to trade in her DIY-like website for a modern, professional website that would attract her ideal clientele and projects.

Interior design website design testimonial headshot of Tammy Battistessa

“I love it! My website is professional and refined and I love my new logo.

I was initially concerned about hiring someone to rebrand my website, as I had paid another firm to create my website only a year prior and didn’t feel that it reflected my brand in the way I had envisioned and appeared to look a little like a DIY site.

However, after speaking with Katie, I felt very comfortable and confident in her abilities and process. I loved that she had a very defined process, and the entire experience went very smoothly.

Today, my website is more professional and refined and more accurately reflects my brand. In addition, my website is much more user-friendly and functional, as Katie also incorporated a form and calendar link to allow my clients to book an introductory phone consultation online.

However, my favorite outcome is the new logo that Katie created for me, which I absolutely love! I would definitely recommend Katie to anyone looking to level up their brand and website!”

Tammy Battistessa, Ellaire Kitchen & Bath Design

The Challenge:

As an interior designer, Tammy splits her time between Lake Tahoe and Folsom, California. With a split audience, some of her clients were Bay Area with vacation homes in Tahoe; the second was Folsom residents seeking help in their primary home. In both cases, she wanted to target qualified, ideal interior design clients who need a designer to help move their projects forward.

Tammy needed support targeting both clients through messaging, SEO, and design. She recently hired a different website design firm but was unhappy with the results. Built on Wix it felt cumbersome to manage and appeared DIY. She needed something modern, clean, and professional while being easy to manage.

The Start

After our project kick-off, Tammy began working with Erin Ollila on her website copy. This was an important first step to clarify her audience and identify the overall messaging of her website. Together, they drafted and finalized the website copy for Tammy’s primary pages: Home, About, Portfolio, Services, and Contact.

Simultaneously, Tammy and I worked through her brand questionnaire, style preferences, and Pinterest inspiration board. I also supported Tammy in setting up Dubsado to streamline her new website inquiries. We identified the primary goal of her website was to encourage qualified leads to schedule an introductory call with little to no effort on Tammy’s part.

With her strategy in place, website copy ready, and photos shared, I was ready to begin designing.

The Design

Like every project, I started with Tammy’s brand design and homepage mockup. Her branding suite included a modern interior design logo, logo variations, brand mark, warm color palette, and typography selections.

Interior Design Logo Design for Ellaire Kitchen and Bath

Once satisfied, I crafted her homepage design mockup. Here I carefully combined her website copy, new brand elements, and stunning photography to come up with a clean and modern flow for her homepage.

Afterward, I sent the homepage mockup to Tammy for her review and refinement requests. Tammy loved the logo from the start and only had a few minor refinement requests for the website mockup. Two short rounds of refinements later, we were ready to move forward with the rest of the design.

The Development

Once the brand design and homepage were approved, I designed the interior pages of her website. Then I began developing the website inside WordPress on a staging site. As soon as the website was ready I sent it over for Tammy’s review.

{simple laptop mockup}

At this point in the project, we took a slight pivot in the direction of her Portfolio page. Originally, I designed and built a portfolio page with multiple projects. Each project then had its page with further details. While Tammy loved the design, she wanted to wait to launch this page until a few more projects were ready. So, we placed a simple “Coming Soon” notice on this page. When she’s ready, we’ll easily be able to add a few more projects and hit publish on all of them at once.

With Tammy’s sign-off, I began preparing the website for launch.

The Launch

Before launching, Tammy and I met on Zoom to walk through how the new website will sync with her calendar and new scheduler in Dusbado. It was important Tammy felt comfortable and confident with these new tools before launching and I was happy to support her with this.

On launch day, I buttoned up the staging site and moved everything over to Tammy’s domain, now securely hosted on Siteground. I tested everything thoroughly and then began her SEO implementation. Her copywriter provided targeted keyphrases and meta descriptions to be added with the Yoast SEO plugin. I then buttoned up the rest of her SEO implementation.

Support & Care

Like every client, Tammy received a customized Website Owner’s Manual with personalized training tutorials and how-tos walking her through how to access and use her new website. She also received two weeks of post-launch support for any last-minute questions. During this time we met for a final Zoom call to ensure she was comfortable with her new website.

While most clients prefer to outsource their website maintenance with a Website Care Plan, moving forward, Tammy felt confident to handle these tasks on her own. With that said, she knows I’m always available and more than happy to support her on an as-needed basis through my hourly support service. In fact, shortly after launching, Tammy hired me to design new interior design business cards to match her new branding.