Corine Phillips Interiors
Inviting WordPress Website for Interior Design Studio in Houston, Texas
Corine is the dedicated interior design visionary behind Corine Phillips Interiors. Her designs have turned heads both state-side and abroad. By marrying her gorgeously sumptuous designs with her vivacious personality, Corine’s aim is for every client to be able to come home to their own slice of heaven. Ready to take on more clients, she knew it was time to upgrade her DIY website.
“Katie’s workflow is impeccable. I don’t think I’ve worked with someone who has such an easy way of walking a client through a process till the end.
My business didn’t have a solid website that potential clients were able to visit. I was frustrated by it and honestly, what I used as a website made me feel so ashamed to even share my business cards. I had social media platforms but like I’ve always heard business coaches say “Your website is like your house. You’ve paid for it and you don’t owe anybody for it. Whereas your social media is like an apartment you rent and continuously owe money on.” My business needed a “house”.
I was hoping to have something clean, something that represented me, something that will have my brand colors without it being overbearing, and of course something that was informative.
I had a lot of expectations indeed but thank goodness, those were met and exceeded. The experience overall was great. The communication was great. Katie took the time to pay attention to my remarks, and design something that fully represents me and my brand. I like that she also provided additional resources like those different links for Dubsado and Convertkit.
Katie was very efficient. When she said she’d create my website in 30 days, I thought it was a joke but I was willing to try the “joke”. But she did it and on time! Loved that!
I like how clean my website is. I like that my brand colors are represented exactly as I wanted. It is just beautiful! When I came to Katie, I was frustrated and unsure if I could trust someone with my website; she took my vision and turned it into a reality, and today I am so proud of how beautiful, functional, and professional my website looks. From the bottom of my heart, thank you.”
Corine wanted her brand to impact people by touching their souls with a new WordPress website for her interior design studio.
Her new website needed to communicate that she is both personable and understanding of her clients’ needs. It also needed to offer a high-end experience to visitors without being cold and pretentious.
With an existing website that felt incomplete and off-brand, she was ready to invest to solidify her brand and create an inviting online home for her interior design business. It also needed to include her pre-existing brand colors without being overbearing.
With a pre-established logo and lively color palette, we focused our time on blending her existing elements into a fresh new WordPress website.
After collaborating with Corine on our strategy session, it was clear that the main goal for her new website would be to help new visitors self-qualify for her services and then complete her contact form. Her service offerings included interior design, virtual interior design, and an array of a la carte design services.
For those visiting her website who were not yet ready to discuss working together, we established a secondary call to action to guide new visitors to subscribe to her email list. This was incentivized by inviting them to download her lead magnet. Her lead magnet was a resource for helping prospective clients create a home improvement budget (so smart!).
Corine stands out in the interior design industry with her cultural diversity. Born in Cameroon and immersed in French culture, both her heritage and life journey have helped her better understand how her clients’ experiences are indicators of the spaces they live in. She believes interior design should reflect your personality, the places you have seen, and the people you meet
Built on WordPress, Corine’s new website for her interior design studio will serve her for years to come.
The design is everything she dreamed of. It’s lively, relatable, informative, clean, and professional.
Her project scope included: a website strategy session, a 5-part brand assignment, guided prep work, 7 full website pages, a custom portfolio page, individual project page templates, an easy-to-update WordPress website, basic SEO setup, Google Analytics, and Google Search Console integration, Termly.io (aff. link) setup and integration, a custom training tutorial, a private Zoom wrap-up call, and two full weeks of follow-up support.
It was an absolute pleasure supporting Corine and her interior design business throughout this project. I look forward to seeing what’s to come for her and her interior design studio.