New Clean + Modern Website Design for Houston Interior Designer
Peek at the new clean and modern website design for this lively Houston interior designer. Corine is the dedicated interior design visionary behind Corine Phillips Interiors. In a little over three years, her designs have turned heads both state-side and abroad. By marrying her gorgeously sumptuous designs with her vivacious personality, Corine’s aim is for every client to be able to come home to their own slice of heaven.
“When I came to you, I was frustrated and unsure if I could trust someone with my website. You took my vision and turned it into a reality. Today I am so proud of how beautiful, functional, and professional my website looks. From the bottom of my heart, thank you.”
Corine Phillips, Corine Phillips Interiors
Corine wanted her brand to impact people by touching their souls. She wanted a website to communicate that she is personable and understanding of their needs.
Her brand and website needed to offer a high-end experience to visitors without being cold and pretentious.
With an existing website that felt incomplete and off-brand, she was ready to invest to solidify her brand and create an inviting online home for her business. It also needed to include her pre-existing brand colors without being overbearing.
With a pre-established logo and lively color palette, we focused our time on blending her existing elements into this new modern website design and strategy.
After collaborating with Corine on our strategy session, it was clear that the main goal for her new website would be to help new visitors self-qualify themselves for her services and then complete her contact form. Her service offerings included interior design, virtual interior design, and an array of a la carte design services.
For those visiting her website who were not yet ready to discuss working together, we established the secondary call to action to guide new visitors to subscribe to her email list. This was incentivized by inviting them to download her lead magnet. Her lead magnet was a resource for helping prospective clients create a home improvement budget (so smart!).
Corine stands out in the interior design industry with her cultural diversity. Born in Cameroon and immersed in French culture, Corine now calls the United States home. Both her heritage and life journey have helped her better understand how her clients’ experiences are indicators of the spaces they live in. She believes interior design should reflect your personality, the places you have seen, and the people you meet.
Built on WordPress, Corine’s new modern website is built to last. The design is everything she dreamed. It’s lively, relatable, informative, clean, and professional.
Her project scope included: a website strategy session, 5-part brand assignment and guided prep work, 7 full website pages, a custom portfolio page, individual project page templates, an easy-to-update WordPress website, basic SEO setup, Google Analytics, and Google Search Console integration, Termly.io setup and integration, a custom training tutorial, a private Zoom wrap-up call, and two full weeks of follow-up support.
It was an absolute blessing to support Corine and her business throughout this project. I look forward to seeing her business continue to flourish from here.
At the end of this project, I asked Corine to provide a bit of feedback on her experience, and this is what she had to say:
What challenges were you facing before choosing to hire a web designer?
My business didn’t have a solid website that potential clients were able to visit. I was frustrated by it and honestly, what I used as a website made me feel so ashamed to even share my business cards. I had social media platforms but as I’ve always business coaches say “Your website is like your house. You’ve paid for it and you don’t owe anybody for it. Whereas your social media is like an apartment you rent and continuously owe money on.” My business needed a “house”.
What type of results were you hoping to obtain?
I was hoping to have something clean, something that represented me, something that will have my brand colors without it being overbearing, and of course something that was informative. I had a lot of expectations indeed but thank goodness, those were met and exceeded.
What benefits did you experience as a result of working with me?
Your client workflow is impeccable. I don’t think I’ve worked with someone who has such an easy way of walking a client through a process till the end. Dubsado and ConvertKit, I’m still learning how it works, but I must say, I really did learn from you how to efficiently communicate with a client through a workflow.
How did you find the overall experience?
The experience overall was great. There’s nothing negative I can say about your work. The communication was great. You took the time to pay attention to my remarks, and design something that fully represents me and my brand. I like that you provided additional resources like those different links for Dubsado* and ConvertKit*. You were also very efficient. When you said you’d do my website in 30 days, I thought it was a joke but I was willing to try the “joke”. But you did it and on time! Loved that!
Check out the modern website design transformation below:
Visit Corine Phillips Interiors’ website at https://corinephillips.com/
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Hi, I'm Katie! I'm a seasoned brand + website designer who specializes in timeless branding and fuss-free WordPress websites for interior designers. Here I share simple tips + inside peeks for interior design firms elevating their digital presence.