Your interior design homepage is a reflection of the hard work you put into creating beautiful spaces in people’s homes. In your day-to-day, you transform the living rooms, bathrooms, kitchens, and bedrooms into spaces that promote tranquillity and inspire creativity. It stands to reason that your homepage – the front door to your business – should be exactly the same.
Because your homepage is the jumping-off point to the rest of your site’s content, your primary goal is to attract, educate and incentivize visitors to dig deeper and ultimately reach out for a consultation or more information.
Think of your interior design homepage as an online business card. You want it to balance essential information and sleek design perfectly. That is why building the perfect homepage is by far the most crucial element of your website to get right.
So, from top to bottom, let’s talk about what every interior designer should always aim to display on their homepage.
Create a simple yet effective headline.
3…..2…..1. That’s it. That is the average time you have to make an impression on a visitor to your homepage. A headline is the first thing potential clients will see, and it is your best chance to begin a relationship. Make it clear and concise, and ensure it gives the reader a taste of what they can expect from your interior design services.
Headlines are a crucial component for getting noticed on Google’s search engine. It may take a while to get this right, but try to insert appropriate keywords. There is no silver bullet here, but if your headline explains who you are and what you do in one sentence – you are on the right track.
Pique their interest with compelling sub-headlines
Great subheadlines expand, advance, and inform the user beyond what a headline is capable of. In interior design terms, a headline is the type of paint you use, whereas the subheadline is the choice of art that makes the all-important feature wall stand out.
A super subheading could give a little more explanation, talk about the benefits of your service, encourage action, or, if you are clever, do all three! Ideally, an excellent subheading shouldn’t exceed 30 words and take only a few seconds to read. In tandem with a powerful headline, subheadlines are the keys to unlocking the rest of your homepage.
Use effective primary call to action buttons.
You have probably heard the saying, “all good things come in threes”. This is again true when designing your interior design home page. You have your simple but effective headline, the subheading has drawn your prospective client in, and now you need them to delve deeper with a call to action (CTA).
Hubspot recommends two to three visually compelling CTA’s in the area a user sees without scrolling. Perhaps more important than the number of CTA’s is the placement and messaging that will increase traffic and create potentially more leads.
It is possible that those interested in your interior design services might arrive on your website and decide to immediately reach out. However, it is more likely they are interested in seeing your portfolio or reading a blog. Therefore, creating a contrasting CTA that allows visitors to start a journey may be more beneficial in the long run. Why not try the following options?
- Learn More
- Get Started
- Read More
- View Projects
- Explore Designs
- Transform Your Space
Always choose relevance and clarity over distraction and cleverness.
Images are King (or Queen)
It may come as no surprise and seem unnecessary to explain why using elegant and captivating images for an interior design homepage is essential, but hear me out.
Images serve much more of a purpose than making your homepage look good. Creative use of media will improve the user experience and help to present important information in a more digestible way. This will result in users staying longer and increasing the likelihood of a design consultation.
Text isn’t the only thing that improves search engine optimization. Creating original alternative text (Alt Text) image descriptions with some well-placed keywords will help your homepage in both web and image searches. And that equals more traffic.
You should always assume that visitors to your site are naturally curious and will be attracted to your genuine stories and images. They will get to know your unique style by incorporating professional branding photography. Putting a face to the name is a great way to start a relationship with your audience based on trust.
With this in mind, you must try to select high-resolution images that are relevant to your brand in addition to using professional personal photography. Definitely avoid stock images in favor of work that you are really proud of, and remember – people process visuals 60,000 times faster than text, so your choice needs to really bring the wow factor.
Next up, how to write your homepage copy.
Now that you have their attention, visitors to your interior design site will explore further. Your job is to pre-empt customers’ needs by providing them with solutions. Marrying content that represents the heartbeat of your brand with persuasive language that motivates visitors to reach out to you is the ultimate goal.
Many interior design websites overcomplicate text and tend to lean on industry-related jargon. Try your best to avoid the assumption that clients know what you know.
Try to adequately describe your services and value proposition with only a few sentences. Less is more.
A good tip is to imagine yourself conversing with a friend over coffee. This personalization technique will let the words flow much more freely.
Once you are happy, ensure that your text has high-ranking keywords embedded throughout. It is vital that your copy still sounds authentic, so overloading your text with keywords, otherwise known as ‘keyword stuffing,’ can potentially harm your SEO—not improve it. It is always advisable to do some snooping on your competitors’ homepages to see how they express themselves.
Phew! Ok, you are almost there. One last thing…..check your copy, then recheck it. Now, have someone else check it. Poor grammar and punctuation are the most significant factors that might damage a potential customer’s opinion of your brand. You have spent a lot of time creating compelling, informative copy. Try not to undo it by missing a comma or misspelling a word.
If you don’t have the time or find it challenging to articulate your brand voice effectively, remember you can always hire a professional copywriter. As an interior design business owner, trying to do it all is tempting. Especially when you know your business better than anyone. However, a skilled copywriter can offer a fresh perspective and write in your brand voice with SEO and marketing in mind. This will give you time to focus on the things you are most passionate about.
Use testimonials to build trust.
Let your clients help you tell your story. Anyone can say I am the most stylish interior designer in town, but can everyone prove it? To create a buzz around your creative talents and stand out from the crowd, make sure you feature testimonials.
Make sure your testimonials speak to a common pain point of your target audience.
How often have you heard that a customer felt like they were not being listened to by a previous designer? Tada! There’s a pain point. By using a testimonial that values your attentiveness, you are building trust, and trust is what will help you acquire new leads.
Try not to go overboard with testimonials on your homepage. You will have ample opportunities to incorporate more endorsements on other pages of your site. Use this opportunity to use a review that encapsulates a large part of your offering as a designer.
Finally, with the client’s permission, feel free to rephrase the testimonial as needed. Keeping the underlying sentiment is vital, but sometimes a review from a client can be too wordy and needs a little finessing.
Use simplified navigation for improved user experience.
I am sure you have heard the term ‘bounce rate’ by now. A high bounce rate can be a disheartening statistic for business owners, and much of it comes down to the ease with which people navigate from your homepage to other areas of your website. Consider your homepage as the starting point on a map that incorporates clear directions for getting from point A to point B.
To avoid a high bounce rate, ensure your top navigation bar is visible and descriptive.
Consider using interior design terminology such as ‘Interior design services’ or ‘Design portfolio’. These will rank higher with Google and engage your visitor from the outset.
Capture leads with a free guide, lead magnet, or similar resource.
Chances are, not everyone will be ready to reach out for a consultation on their first visit to your interior design homepage. Offering a lead magnet, free guide, or ebook on your homepage may entice potential clients to join your email list.
A lead magnet also has the added bonus of creating an air of authority around you as an interior designer.
By giving something away at no cost, you can collect contact details from recipients, which starts a conversation that could eventually develop into a business relationship.
Wrapping up the A to Z of an Interior Design Hompage
I hope you have found these interior design homepage tips helpful. Following these techniques have helped many of my clients improve and maintain their interior design homepage.
However, sometimes just the thought of designing a homepage can feel overwhelming. There is so much to learn; if you’re feeling lost or stuck, you’re not alone. If you’re ready to hand over the reins to create the perfect interior design homepage (+ website), please reach out. I would love to hear from you. Click here to book a call.