Way too many great coaches have been neglecting their list for far too long.
Their reasons are usually a combination of limiting beliefs (they feel email marketing is scammy), uncertainty (they just don’t know what to say) and overwhelm (they don’t know how to set up the technology side).
If this sounds like you. This article should help!
Email has been proven time and time again to be the most valuable and effective way to spread the word about your business and build lasting relationships.
And while it sounds polite to ask them to just join your newsletter, it’s not the most effective.
The most effective method is to offer them a trade, an incentive. By creating an effective lead generator (also called a freebie, free download or opt-in offer) you give them a valid reason to opt-in to your list.
But before you go start brainstorming ideas, you’ll want to keep the focus on these three things:
- Keeping it brief and digestible
- Providing great value
- Establishing you as an expert in your field
With that in mind, you’ll also want to consider what kind of lead generator would be most effective for your business. Here are a few great options:
- Resource List
Once you come up with an idea, be sure to keep the design on brand. Don’t just send out a plain text Google Doc. Keep it polished and professional, like you!
Then comes the technology side. I recommend ConvertKit. It’s free to get started and has proven to be the most straightforward and user-friendly.
Regardless of your choice, both will allow you to easily deliver your new lead generator with an automated welcome email to each new subscriber.
Once you get your lead generator up and running, your website will be collecting and nurturing new subscribers while you sleep! Remember the subscribers on your list are your number one fans and quite possibly future clients.
Remember, this doesn’t have to be perfect. Something is better than nothing. And, I promise, it’s going to change at some point. Over time your business will evolve and your lead generator will evolve right along with it.