If you run an online business you’ve likely heard of landing pages before. But how do you know when to use one and how to do you go about creating one for your business?
This post will walk you through how to create a landing page for free using ConvertKit.
Before we get into the actual steps of creating a landing page, let’s make sure we’re clear on what a landing page is and when it should be used.
What is a landing page?
Landing pages are an extremely effective strategy in growing your email list. A landing page is a page on the internet where visitors “land” after clicking a specific link. The goal of a landing page is to guide your visitors to take a single action such as downloading a lead magnet, registering for a webinar, joining a community, and more.
Typically these pages will be created and housed on your website but with ConvertKit’s Free Plan you can now create landing pages to begin growing your list even before you have a website.
When should you use a landing page?
Creating a landing page for your email newsletter is a smart strategy so you can direct those interested to a link that has that single call to action: subscribe to your newsletter. It’s also a smart strategy to use a landing page for every lead magnet offer. You’ll certainly have subscribe forms scattered throughout your website but you’ll also want a dedicated page to share on social sites and to those interested.
In fact, you should really consider using a lead magnet for your general newsletter. Most people nowadays are done signing up for e-newsletters and are almost expecting something in exchange for their email address.
Okay! Now that we’re clear on what a lead magnet is and when to use one, let’s jump into the how. For this tutorial, I’ll walk you through how to create and share your new landing page all for free. You’ll want to set up a free account with ConvertKit here and then follow along below:
Step 1: Choose your landing page template inside of ConvertKit’s template library.
ConvertKit has several landing page templates already designed right inside their template library. When choosing a template, remember you can change fonts, colors, images, copy, and even form fields. Since all of those elements can be changed you’ll want to pick a page that’s structured the way you want it.
If you’re creating a landing page to deliver a lead magnet, I’d suggest something without too much text or other links leading them away from the page. You’ll want to give just enough information for visitors to take immediate action, entering their name and email and clicking that submit button.
Step 2: Add your copy and images to the template.
Add in your clear and concise title. This could either be a call to action or the title of your opt-in incentive. It’s a good idea to also include a brief description and further call to action under the title. This should be short and to the point. Something that gives them a bit more details on what you’re offering and what they should do and expect next.
Next, you’ll want to swap in your images. ConvertKit provides free stock images from Unsplash or you can upload your own.
Lastly, if you have an established brand design you’ll want to make sure you’re using your brand fonts (or something close), your brand colors, and anything else that helps the landing page look cohesive with the rest of your brand.
Step 3: Preview your landing page and proof your copy.
Now you’re ready to click the Preview button and proof your copy. Here you’ll also get a better idea of how things will render on your screen. Go back and make any necessary changes, if needed, and then jump to the next step.
Step 4: Edit the settings starting with the success message or thank you page redirect.
At this point in the process, you’re essentially done with the design but there are still setting on the backend that you’ll want to update or at least review.
Under Settings, you’ll want to leave the standard success message ConvertKit provides upon someone entering their information. Or you’ll enter your thank you page URL. A thank you page would need to be created, designed, and managed via your website. Below are a two examples of thank you pages I’ve created for clients:
Step 5: Edit the email contents inside the incentive email.
Next, you’ll want to click Incentive under Settings and edit the email contents of the incentive email sent. This email will immediately be sent after someone enters their name and email address into your form. Keep this email short and concise. Let them know what happens when they click the Confirm button and what to expect thereafter.
If they’re going to receive a free PDF upon confirming, I like to change the text on the button to Confirm & Download which will not only confirm their subscription but also redirect them to the PDF. The next step will cover how to add the PDF itself.
Step 6: Choose URL or Download setting for after new subscribers confirm their request.
Going off of the previous step, if you’re offering a PDF you’ll want to click the Download option and then upload your file. You could also send them to a URL of your choice for them to access or download your offer on a dedicated page on your website.
Step 7: If you’ll be sharing the link via ConvertKit, add the Title, Description, and Image under SEO settings.
If you don’t have a website and will be sharing this landing page directly from ConvertKit, you’ll want to make sure to update the SEO settings. Here you’ll edit the title you’ll want to be displayed on search engines and social media. The description will be the short blurb noted under the title. And the image will be what’s paired with the link itself.
Step 8: Click Share, copy your landing page URL and share!
If you don’t have a website yet at this point you’re ready to share your new landing page! Simply click share and copy your unique link to access your landing page. If you do have a website, continue to the final step below!
Step 9: Add your new landing page to your website.
If you have a WordPress website you can now easily add your newly designed and configured landing page to any page on your site with the ConvertKit plugin.
Follow these steps to add your new landing page to your WordPress website:
- Go to your WordPress dashboard
- Install ConvertKit’s plugin
- Add a new page
- Select the new landing page from the dropdown at the bottom of your page settings
- Title your page and add a featured image.
- Publish and share!
If you need to make any changes to your landing page, simply go back to your ConvertKit account and update accordingly. The changes will automatically be published on your site.
Voila! You’ve just created a landing page for your business in no time at all.
Have more lead magnets? Want to create more landing pages? Use ConvertKit’s duplicate feature to duplicate the landing page you just created to get a jumpstart on the design and configuration process.