How to Use a Pinterest Board to Gather Visual Inspiration for your Business_iPad Mockup

How to Use a Pinterest Board to Gather Visual Inspiration for your Business

I am constantly browsing Pinterest for inspiration. In fact, this is where I go immediately after a Brand Discovery Kick-off Call with a new client. Pinterest offers a wide variety of inspiration when it comes to brand design, logo design, professional headshots, brand colors, and website design.

So if you’re looking for a little visual inspiration, Pinterest is a great place to start. In the video below, I’ll walk you through how to create a secret board to begin gathering inspiration for your next project:

A secret Pinterest board simply means it’s for your eyes only. Depending on the project and your Pinterest marketing strategy it might make sense to keep it set to secret, at least for during the duration of your project.

Follow the video tutorial or the steps below to create your very own Pinterest Inspiration board:

  1. Go to Pinterest.com
  2. Create a new account, or sign in to your existing account.
  3. Click your profile picture and click My profile
  4. Go to your Boards
  5. Click Create board
  6. Title your new board
  7. Toggle on the Secret option (if you’d like it to remain private)
  8. Start pinning!

Hoping to collaborate with another via this new board? Invite the collaborator by following these steps:

  1. Open your new board
  2. Click the gray pencil at the top of the screen to open the board settings
  3. Under collaborators enter their email address and click Invite
  4. They will then receive an email invitation to join

For more information about group boards on Pinterest, click here.

Once the board is created, it’s time to start pinning your favorites. Simply use the Search field at the top of the screen to begin.

If you’re looking for website design inspiration, don’t just search for “website design inspiration.” Get specific.

For a smarter more specific search, try something like:

professional website design for coaches

Or if you’re looking for inspiration for a specific page, try something along the lines of “contact page website design.”

Please remember when gathering inspiration… it’s just that. Inspiration.

We never want to copy designs or ideas verbatim… not only is that illegal but it’s not you. Use the inspiration to get some creative juices flowing and then make it your own.


If you’re looking for a headstart, take a peek at some already curated boards on my account:

Web Design Inspiration

Headshots/Photo Shoot Inspiration

Branding Inspiration

Logo Design Inspiration

Font Inspiration

Color Inspiration

Bonus tip! If you’re using this board to collaborate with a professional, for each Pin it also might be a good idea to edit the description before saving it to your board. So for instance, you click Save on a web design style you like, in the description you might include a note that says “Love the colors and layout, not a fan of the images used.” Even if you’re DIYing, adding these notes will help you when reviewing your inspiration before diving into the design.

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