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4 Steps to a Simpler, Frustration-Free Website (that converts!)

There’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website. I’m a firm believer that websites are meant to be simple. Clear. To the point. Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business…

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Why I Switched to ConvertKit (from MailChimp)

I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to…

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How to Create a Coming Soon Page that Converts

A coming soon page is a temporary page on your website that is displayed to all visitors. I most commonly use coming soon pages as a temporary placeholder while I’m building a client’s website. A web design project can take upwards of 3-4 months, so a coming soon page is a great option if they…

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The Best Practices for a Google-friendly Website: Search Engine Optimization (SEO) 101

Google’s desire for the internet to have authentic, relevant content that’s easy to find and consume makes my heart happy. SEO seems like this complicated formula… but it’s actually very simple. For myself and my clients, we’ve repeatedly shown up on the first page of our targeted keywords by simply being authentic, having an easy…

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5 Reasons to Choose SiteGround to Host Your Website

   I tend not to follow the crowd when someone or something new is ‘popular’ and everyone jumps on board. For a while, I thought that way about SiteGround. I felt they were new-ish and wasn’t worth the switch. But when I had personally been with a handful of other hosting companies that just…

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How to Streamline Your Payment System and Onboarding Process for your Coaching Business

 Streamlining how clients pay your should be a top priority in your business. A simple and streamlined payment and onboarding process not only simplifies things on your end but creates an extremely professional (and enjoyable) experience for your clients. Before deciding on the technology to use to create these payment systems, you’ll first need…

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Business Tools I Couldn’t Live Without

I’m all about streamlining and making my life (and the lives of my clients) simpler. When it comes to business there are certain tools I couldn’t imagine living without. Below is a list of my favorite resources, tools, and recommendations I personally use to rub my business and websites. business tools Client Management: Dubsado Dubsado…

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Where to Find Great Stock Images for Your Website

When you’re a coach and you are your brand, it’s hard to not make you the center of your brand. But in reality, your ideal client (and how you help them) should be your main focus… and your website needs to clearly reflect. Stock images are a great way to visually communicate with your audience.…

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A Simple Nurture Sequence Formula that Invites Subscribers to Take Action

Creating a nurture sequence for my email subscribers has been on my to-do list for several months. I kept putting it off because I couldn’t figure out the exact formula to use while crafting my emails. But I decided this was the week I was going to get this done. I scoured the internet and…

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How to Create a Dedicated Subscribe Page on Your Website

If you’re looking to grow your list (which I hope you are!) you will want to be sure to have an opt-in form on your website. Your opt-in forms should be strategically scattered throughout your website. If you have a free download or incentive for new subscribers, create a dedicated page just for this purpose.…

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Understanding the Difference Between Domains, Hosting + Your Website Itself

If you want a website, you need a web hosting plan and a domain. But what exactly does that mean… and what does a web host even do? I recently did a search on Google for a simple definition to provide my design clients, but this is what came up as the best definition: A web…

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Mini-Audits to Declutter Your Website + Polish Your Digital Presence

These mini-audits will help simplify your website and ensure your website visitors stick around longer… and as a result, take purposeful action. Mini-Audit Checklist: Your Strategy Call-to-actions — Are you guiding your visitors to take action? Does your overall website serve your main call-to-action goal? Does each page serve it’s own call-to-action goal? Connecting —…

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