Blog Category: Branding

Building your design firm’s brand identity.

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Brand Photography for Interior Designers — Is it really necessary?

Brand photography for interior designers tends to get overlooked. Do interior designers need brand photography or are your portfolio photos enough? I know it sounds counterintuitive, but in my experience, brand photos are essential. Yes, even for designers. Brand photography goes beyond interiors to… Project photos simply can’t do all of these things. Whenever I…

The Fundamentals of Brand Loyalty for Growing Interior Design Firms

Brand Loyalty for Growing Interior Design Firms

Have you ever paused and asked yourself why you choose one brand over another? Most of us don’t. Behind each purchase decision is a subconscious thought process helping us decide whether or not to purchase from that brand. Kate Spade is a brand I’ve been loyal to for years. My 9-year-old daughter tries to suggest…

7 Tips to Get the Best Possible Headshots for Your Website - Brand Photography Tips for Interior Designers

7 Tips for New Headshots on Your Interior Design Website

Your interior design business is in a unique position of being considered both a personal brand and service-based business. With this in mind, your website should feature both professional headshots of you and your team and professional photos of your projects. Your website visitors are wanting to see you and your face just as much…

How to Find the Best Interior Design Website Inspiration ft

How to Find the Best Interior Design Website Inspiration

When it comes to creating a new website for your design firm, one of your first steps should be curating interior design website inspiration that resonates with your desired brand aesthetic. Creating a Pinterest board for visual inspiration will help you gain clarity on your brand style and vibe before beginning your project. As a…

How to Plan a Successful Personal Brand Photoshoot

When your business is your personal brand, you’ll need to know what it takes to have a successful personal brand photoshoot. There’s good reason why I’ve written a lot about getting the best headshots for your website. The photos on your website really can make or break your online presence. And as a web designer…