Brand + Website Design for Executive Coach, Krista Spence
Krista Spence is an executive coach with over 25 years of experience working for Fortune 500 companies, leading global teams, building development programs, and coaching leaders.
As a new independent consultant and coach, Krista came to me struggling with the idea of designing and developing a website for her coaching and consulting business. She was still getting clear on her ideal client and overall focus. Her plate was full and wanted to focus on other parts of her business while I took the reins of her new brand and website design.
Krista herself noted, "The process of building the website helped me to gain clarity about my ideal client, how to tell my story, and identify my brand. So the experience was much more than just building a website. The project helped me to think strategically about my business, my brand, my marketing, and my ideal client."
We honed in on her brand and website strategy alongside some of her core business attributes, simplicity, professionalism, classic, warmth, connection, and authenticity.
During our time together, she was delivered:
Click on the images below for a closer look at her project design.