After pivoting her niche, a business coach receives a bold new website design to reflect her elevated personal brand. I created Betty’s first website back in 2018 when she was just launching her career coaching website. Three years later she came back to me looking for a rebrand to better reflect her niche pivot.

Today, Betty is a Business Coach who helps corporate professionals ditch their 9-5 and repackage their zone of genius into a 6-figure coaching business.

Betty’s branding has always been elevated and high-end but with this new direction, she was ready to get a little bolder with the design. She wanted some pops of color while appealing to both men and women.

Aside from the aesthetic, Betty wanted more of a focus on directing people to join her free Facebook group. This is used to grow her email list, provide free training, and build rapport with her audience before directing them to explore her high-ticket program.

Betty was delivered a bold, elevated, fun website design to showcase her services and build trust with her audience.


“I feel very proud of this. Katie is the BEST of the best when it comes to elevated website design and branding.”

— Betty Kempa

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