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Passion for simplicity, beautiful design and frustration-free websites. Explore articles below covering my design process, strategic branding, logo design, WordPress, websites + more.

My Step by Step Branding + Web Design Process

The strategic branding and design journey I currently take each client has been refined, simplified and polished over and over again to become the beautiful systematic process it is today. Today, you get a behind the scenes look at that entire process from start to finish. Let’s jump right in! Phase 1: Brand Discovery Every project starts with a kick-off call or what I like to call a Brand Discovery…

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4 Steps to a Simpler, Frustration-Free Website (that converts!)

There’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website. I’m a firm believer that websites are meant to be simple. Clear. To the point. Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy…

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Client Spotlight: Strategic Branding + Web Design Project for Interior Designer, Ingrid Porter

Client Spotlight: Ingrid Porter Ingrid Porter is an award-winning interior designer with over 30 years of experience in the interior design industry. Ingrid wanted her branding to better represent her sophisticated yet fun style. And she needed a website where she could strategically gather emails, effortlessly deliver lead magnets, book appointments with new clients and more. Partnering with Ingrid and her team, we designed and developed a new digital home…

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Getting Started with Beaver Builder

First off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s simple enough, everyone can use it… yet advanced enough to satisfy the needs of many…

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Why I Switched to ConvertKit (from MailChimp)

I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to feel clunky, I decided to start exploring ConvertKit. Ultimately, I decided to make the jump…

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Where to Find Great Stock Images for Your Website

When you’re a coach and you are your brand, it’s hard to not make you the center of your brand. But in reality, your ideal client (and how you help them) should be your main focus… and your website needs to clearly reflect. Stock images are a great way to visually communicate with your audience. So while professional headshots are vital for a coach’s website, stock photos can be just…

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A Simple Nurture Sequence Formula that Invites Subscribers to Take Action

Creating a nurture sequence for my email subscribers has been on my to-do list for several months. I kept putting it off because I couldn’t figure out the exact formula to use while crafting my emails. But I decided this was the week I was going to get this done. I scoured the internet and my favorite Facebook groups for the magic formula for crafting a nurture sequence and didn’t…

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How to Create a Dedicated Subscribe Page on Your Website

If you’re looking to grow your list (which I hope you are!) you will want to be sure to have an opt-in form on your website. Your opt-in forms should be strategically scattered throughout your website. If you have a free download or incentive for new subscribers, create a dedicated page just for this purpose. You’ll also have opt-in forms scattered throughout, but a dedicated page allows for easy sharing…

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How to Use a Pinterest Board to Gather Inspiration for your Website Design

If you’re in the market for a new look for practically anything, Pinterest is a great place to start off for inspiration. That’s especially true when you’re after a new brand, logo or web design. In the above video tutorial, I demonstrate how to create a new Pinterest board to gather your visual inspiration. I also show you how to make it Secret/private. To start gathering inspiration, first create your…

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How to Edit a Page on your WordPress Website with Beaver Builder

This tutorial will walk you through how to easily and quickly update a page on your WordPress website using the Beaver Builder page builder. There are two ways to open the Page Builder for the desired page. You first need to log in to your WordPress website then: 1) Go to the page itself and in the top Toolbar click Page Builder or 2) Go to your dashboard > click…

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Understanding the Difference Between Domains, Hosting + Your Website Itself

If you want a website, you need a web hosting plan and a domain. But what exactly does that mean… and what does a web host even do? I recently did a search on Google for a simple definition to provide my design clients, but this is what came up as the best definition: A web host, or web hosting service provider, is a business that provides the technologies and services needed for…

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How to Backup Your WordPress Website with UpdraftPlus

You always want to make sure you have a recent backup of your WordPress website to prepare for the unthinkable. You never want to have the stress of losing a website or having it malfunction and not knowing if you’ll ever be able to get your precious baby back. Staying up to date with your backups will give you the peace of mind you need. After testing out many different…

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Quick Tutorial on How to Properly Update Your WordPress Plugins

 It’s important to always keep your plugins updated on your WordPress website. Watch the video above for a short tutorial or follow the directions below. To update your WordPress plugins, follow these simple steps: Log in to your WordPress Dashboard Perform a backup of your site before making any updates – learn how to here. Click Plugins Under the outdated plugin click the View version details link to see…

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Getting Started with WordPress: An Overview of the WordPress Dashboard

If you’re brand new to the world of WordPress or it’s just been awhile since logging in this tutorial will help you understand the basic lay of the land once you log into your website. Once logging in, you’ll find everything you need access to on the left hand side. From there, you’ll be able to do everything from add pages, edit posts, manage your updates and more. In the…

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My Step-by-Step Process for Adding a New Blog Post

Most people think this is a simple process and it is… but there are some vital steps you need to make. These tips will ensure your posts are fully optimized for Google and your readers. Here are the steps I take whenever adding a new blog post on my website: 1. Free-write post. This is with no concern for spelling or grammar. I typically do this in a Google Doc…

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