Blog

Passion for simplicity, beautiful design and frustration-free websites. Explore articles below covering my design process, strategic branding, logo design, WordPress, websites + more.

A New Website Design for Certified Nutritionist, Elaine Brisebois

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Client Spotlight: Elaine Brisebois With over 10 years as a nutritionist, Elaine has helped hundreds of women to lose weight (and keep it off), optimize their hormones and digestion, improve their gut health, and most importantly – help them cultivate a more peaceful (and pleasurable) relationship with food and their body. But during those 10 years, her website fell to the wayside and stood outdated. She had over 100 blog…

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My Review on Marie Forleo’s B-School and How it Changed My Life Forever

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Are you still pondering if investing in Marie Forleo’s B-School is the right move for you? Read my honest review to help you make a choice. In January 2016, I was a stay at home mom to a 2-year-old little girl and a 6-month-old little boy who wanted to start a business. Just months earlier I was planning to return to my coaching clients as a Certified Professional Coach. At…

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How to Find (+ Refine) the Perfect Coaching Niche for your Business

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Quite a few of my clients recently have been working through the process of nailing their niche so I wanted to share exactly how coaches can identify (and refine) the perfect coaching niche for their business. If you’ve been an online entrepreneur for any length of time, especially in the coaching industry, I’m confident you’ve been strongly encouraged to niche down, nail your niche or that the riches are in…

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How I Use Asana to Collaborate with Design Clients

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If I had to choose, Asana would be my absolute favorite tool I use in my business. In the simplest terms, Asana is a virtual to-do list I share with clients for each new project. However, it really is so much more than that. It simplifies communication, keeps files organized and ensures the project stays on track. I started building websites for clients in 2016 and quickly realized email communication…

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Website Design for Leadership Development + Training Expert at Big Leap Leadership

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Client Spotlight: Big Leap Leadership Based in Halifax, Nova Scotia, Big Leap Leadership was founded in 2012 by Executive Coach and Leadership Development Expert, Harriette Schumacher. Their global team of seasoned coaches and master facilitators are united around one common goal: transform leadership, transform the world. Harriette had a vibrant and colorful brand identity and needed a professional website to match. Having already worked together on her personal website, she…

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Web Design for Best-Selling Author, Speaker & Business Consultant, Joseph Michelli

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Frustrated with his custom coded HTML website, Joseph and his team were eager for a user-friendly website that felt current and professional. Joseph and his team were left with just that. A vibrant, modernized (simple-to-use) website they were proud to share!

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Branding + Web Design for Professional Career Coach, Betty Kempa

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Betty is a Certified Professional Coach who helps corporate women transition out of unfulfilling jobs and into their dream careers. She wanted a professional website that showcased her as the expert with a modern, clean, simple and chic design. In the end, she was delivered a simplistic brand alongside a modernized website that is super simple for her to edit and maintain.

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How to Streamline Your Payment System and Onboarding Process for your Coaching Business

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 Streamlining how clients pay your should be a top priority in your business. A simple and streamlined payment and onboarding process not only simplifies things on your end but creates an extremely professional (and enjoyable) experience for your clients. Before deciding on the technology to use to create these payment systems, you’ll first need to get clear on what you’re selling. After working closely with dozens of coaches and…

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Business Tools I Couldn’t Live Without

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I’m all about streamlining and making my life (and the lives of my clients) simpler. When it comes to business there are certain tools I couldn’t imagine living without. Below is a list of my favorite resources, tools, and recommendations I personally use to run my business and websites. business tools Client Management: Dubsado Dubsado is a business management suite for entrepreneurs. From lead forms, proposals, invoices, contracts, bookkeeping, time…

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How to Use Beaver Builder to Create a Sales Page for Your Website

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 A common misconception in the world of online entrepreneurs is you can’t create beautiful, easy-to-use sales pages right within your website. Many believe you need an outside program such as LeadPages, Clickfunnels or the like. But that’s not always the case. I don’t have anything against these programs, I just prefer to keep things simple. I build all of my sales pages right within my WordPress website using a simple…

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Where to Find Great Stock Images for Your Website

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When you’re a coach and you are your brand, it’s hard to not make you the center of your brand. But in reality, your ideal client (and how you help them) should be your main focus… and your website needs to clearly reflect. Stock images are a great way to visually communicate with your audience. So while professional headshots are vital for a coach’s website, stock photos can be just…

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A Simple Nurture Sequence Formula that Invites Subscribers to Take Action

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Creating a nurture sequence for my email subscribers has been on my to-do list for several months. I kept putting it off because I couldn’t figure out the exact formula to use while crafting my emails. But I decided this was the week I was going to get this done. I scoured the internet and my favorite Facebook groups for the magic formula for crafting a nurture sequence and didn’t…

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How to Create a Dedicated Subscribe Page on Your Website

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If you’re looking to grow your list (which I hope you are!) you will want to be sure to have an opt-in form on your website. Your opt-in forms should be strategically scattered throughout your website. If you have a free download or incentive for new subscribers, create a dedicated page just for this purpose. You’ll also have opt-in forms scattered throughout, but a dedicated page allows for easy sharing…

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How to Use a Pinterest Board to Gather Inspiration for your Website Design

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If you’re in the market for a new look for practically anything, Pinterest is a great place to start off for inspiration. That’s especially true when you’re after a new brand, logo or web design. In the above video tutorial, I demonstrate how to create a new Pinterest board to gather your visual inspiration. I also show you how to make it Secret/private. To start gathering inspiration, first create your…

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How to Edit a Page on your WordPress Website with Beaver Builder

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This tutorial will walk you through how to easily and quickly update a page on your WordPress website using the Beaver Builder page builder. There are two ways to open the Page Builder for the desired page. You first need to log in to your WordPress website then: 1) Go to the page itself and in the top Toolbar click Page Builder or 2) Go to your dashboard > click…

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