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Passion for simplicity, beautiful design and frustration-free websites. Explore articles below covering my design process, strategic branding, logo design, WordPress, websites + more.

My Step by Step Branding + Web Design Process

The strategic branding and design journey I currently take each client has been refined, simplified and polished over and over again to become the beautiful systematic process it is today. Today, you get a behind the scenes look at that entire process from start to finish. Let’s jump right in! Phase 1: Brand Discovery Every project starts with a kick-off call or what I like to call a Brand Discovery…

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4 Steps to a Simpler, Frustration-Free Website (that converts!)

There’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website. I’m a firm believer that websites are meant to be simple. Clear. To the point. Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy…

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Client Spotlight: Strategic Branding + Web Design Project for Interior Designer, Ingrid Porter

Client Spotlight: Ingrid Porter Ingrid Porter is an award-winning interior designer with over 30 years of experience in the interior design industry. Ingrid wanted her branding to better represent her sophisticated yet fun style. And she needed a website where she could strategically gather emails, effortlessly deliver lead magnets, book appointments with new clients and more. Partnering with Ingrid and her team, we designed and developed a new digital home…

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Getting Started with Beaver Builder

First off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s simple enough, everyone can use it… yet advanced enough to satisfy the needs of many…

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Why I Switched to ConvertKit (from MailChimp)

I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to feel clunky, I decided to start exploring ConvertKit. Ultimately, I decided to make the jump…

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A Simple Guide to Updating to WordPress 5.0 (+ Gutenberg) when using Beaver Builder

WordPress recently released one of it’s biggest releases yet. WordPress 5.0 with Gutenberg. The biggest change you’ll notice is their new block-based editor. But if you’re already set up with Beaver Builder, there really isn’t a need to start using this new editor for your pages. Beaver Builder offers a substantial suite of tools that allows you to do all this new editor does and much much more. So this…

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5 Reasons to Choose SiteGround to Host Your Website

   I tend not to follow the crowd when someone or something new is ‘popular’ and everyone jumps on board. For a while, I thought that way about SiteGround. I felt they were new-ish and wasn’t worth the switch. But when I had personally been with a handful of other hosting companies that just weren’t cutting it – I decided to give SiteGround a go. I’ll also mention, I…

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Client Spotlight: Web Design for Executive Coach + Leadership Trainer, Astrid Teigaas

While working with top leaders and CEOs, Astrid needed something professional but that wouldn’t lose her personal style. She was delivered a clean and modern WordPress website that will serve her business for many years to come.

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Understanding WordPress Plugins + Why You Need Them

 If you’ve ever spent time on WordPress, you’ve probably learned a bit about plugins. Today, I’m answering the most common questions about plugins and explaining what they can do for your site. What is a plugin? Software installed on your WordPress website that increases or advances the functionality of your site. Some plugins will give your site the option to offer e-commerce, membership, or social sharing icons, among others.…

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How to Easily Add Custom Fonts to your WordPress Website

   Most WordPress themes come with set font options. If you’re lucky, your theme will allow you to choose from the Google Fonts library. But what if your brand’s font isn’t in the Google Library? You’ll want to make sure your site stays consistent with your branding and your brand font is available to use. To easily add a custom font to your library, without any coding, I recommend…

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Client Spotlight: Web Design for Best-Selling Author, Speaker & Business Consultant, Joseph Michelli

Frustrated with his custom coded HTML website, Joseph and his team were eager for a user-friendly website that felt current and professional. Joseph and his team were left with just that. A vibrant, modernized (simple-to-use) website they were proud to share!

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Client Spotlight: Branding + Web Design for Professional Career Coach, Betty Kempa

Betty is a Certified Professional Coach who helps corporate women transition out of unfulfilling jobs and into their dream careers. She wanted a professional website that showcased her as the expert with a modern, clean, simple and chic design. In the end, she was delivered a simplistic brand alongside a modernized website that is super simple for her to edit and maintain.

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How to Streamline Your Payment System and Onboarding Process for your Coaching Business

 Streamlining how clients pay your should be a top priority in your business. A simple and streamlined payment and onboarding process not only simplifies things on your end but creates an extremely professional (and enjoyable) experience for your clients. Before deciding on the technology to use to create these payment systems, you’ll first need to get clear on what you’re selling. After working closely with dozens of coaches and…

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Business Tools I Couldn’t Live Without

I’m all about streamlining and making my life (and the lives of my clients) simpler. When it comes to business there are certain tools I couldn’t imagine living without. Below is a list of my favorite resources, tools, and recommendations I personally use to rub my business and websites. business tools Client Management: Dubsado Dubsado is a business management suite for entrepreneurs. From lead forms, proposals, invoices, contracts, bookkeeping, time…

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How to Use Beaver Builder to Create a Sales Page for Your Website

 A common misconception in the world of online entrepreneurs is you can’t create beautiful, easy-to-use sales pages right within your website. Many believe you need an outside program such as LeadPages, Clickfunnels or the like. But that’s not always the case. I don’t have anything against these programs, I just prefer to keep things simple. I build all of my sales pages right within my WordPress website using a simple…

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