Blog

Passion for simplicity, beautiful design and frustration-free websites. Explore articles below covering my design process, strategic branding, logo design, WordPress, websites + more.

A New Website Design for Certified Nutritionist, Elaine Brisebois

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Client Spotlight: Elaine Brisebois With over 10 years as a nutritionist, Elaine has helped hundreds of women to lose weight (and keep it off), optimize their hormones and digestion, improve their gut health, and most importantly – help them cultivate a more peaceful (and pleasurable) relationship with food and their body. But during those 10 years, her website fell to the wayside and stood outdated. She had over 100 blog…

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My Review on Marie Forleo’s B-School and How it Changed My Life Forever

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Are you still pondering if investing in Marie Forleo’s B-School is the right move for you? Read my honest review to help you make a choice. In January 2016, I was a stay at home mom to a 2-year-old little girl and a 6-month-old little boy who wanted to start a business. Just months earlier I was planning to return to my coaching clients as a Certified Professional Coach. At…

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How to Find (+ Refine) the Perfect Coaching Niche for your Business

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Quite a few of my clients recently have been working through the process of nailing their niche so I wanted to share exactly how coaches can identify (and refine) the perfect coaching niche for their business. If you’ve been an online entrepreneur for any length of time, especially in the coaching industry, I’m confident you’ve been strongly encouraged to niche down, nail your niche or that the riches are in…

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How I Use Asana to Collaborate with Design Clients

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If I had to choose, Asana would be my absolute favorite tool I use in my business. In the simplest terms, Asana is a virtual to-do list I share with clients for each new project. However, it really is so much more than that. It simplifies communication, keeps files organized and ensures the project stays on track. I started building websites for clients in 2016 and quickly realized email communication…

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Website Design for Leadership Development + Training Expert at Big Leap Leadership

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Client Spotlight: Big Leap Leadership Based in Halifax, Nova Scotia, Big Leap Leadership was founded in 2012 by Executive Coach and Leadership Development Expert, Harriette Schumacher. Their global team of seasoned coaches and master facilitators are united around one common goal: transform leadership, transform the world. Harriette had a vibrant and colorful brand identity and needed a professional website to match. Having already worked together on her personal website, she…

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How to Create a Coming Soon Page that Converts

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A coming soon page is a temporary page on your website that is displayed to all visitors. I most commonly use coming soon pages as a temporary placeholder while I’m building a client’s website. A web design project can take upwards of 3-4 months, so a coming soon page is a great option if they don’t already have a website in place. However, coming soon pages might not be for…

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The Best Practices for a Google-friendly Website: Search Engine Optimization (SEO) 101

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Google’s desire for the internet to have authentic, relevant content that’s easy to find and consume makes my heart happy. SEO seems like this complicated formula… but it’s actually very simple. For myself and my clients, we’ve repeatedly shown up on the first page of our targeted keywords by simply being authentic, having an easy navigate website and publishing relevant content. But if you’re wondering about all the other tasks you…

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Website Design Project for Executive Coach + Consultant, Lisa Christiansen

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Lisa helps executives to unleash their full leadership potential, so they can bring business and people together to deliver outstanding results. Her coaching style exudes trust, professionalism, and experience. She needed a site that matched these qualities and more, attracting her ideal client.

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Branding + Website Design Project for Executive Coach + Leadership Expert, Harriette Schumacher

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Harriette wanted her website visitors to feel inspired, welcomed, motivated and ready to take action. Through the design of this website, we positioned her as the expert and invited them to reach out for more information in more ways than one. The end result? A classic yet commanding website design for her personal brand.

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How to Automatically Update the Year in Your Website’s Footer

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Your website footer anchors to the bottom of every page. For the most part, it’s the same for each page with slight variations as needed depending on the complexity of your website. On each and every website, however, you’ll likely see the copyright symbol, the year and the business name that owns the website. For your own website, this could be a tedious chore to remember at the start of…

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A Simple Guide to Updating to WordPress 5.0 (+ Gutenberg) when using Beaver Builder

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WordPress recently released one of it’s biggest releases yet. WordPress 5.0 with Gutenberg. The biggest change you’ll notice is their new block-based editor. But if you’re already set up with Beaver Builder, there really isn’t a need to start using this new editor for your pages. Beaver Builder offers a substantial suite of tools that allows you to do all this new editor does and much much more. So this…

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5 Reasons to Choose SiteGround to Host Your Website

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   I tend not to follow the crowd when someone or something new is ‘popular’ and everyone jumps on board. For a while, I thought that way about SiteGround. I felt they were new-ish and wasn’t worth the switch. But when I had personally been with a handful of other hosting companies that just weren’t cutting it – I decided to give SiteGround a go. I’ll also mention, I…

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Web Design for Executive Coach + Leadership Trainer, Astrid Teigaas

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While working with top leaders and CEOs, Astrid needed something professional but that wouldn’t lose her personal style. She was delivered a clean and modern WordPress website that will serve her business for many years to come.

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Understanding WordPress Plugins + Why You Need Them

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 If you’ve ever spent time on WordPress, you’ve probably learned a bit about plugins. Today, I’m answering the most common questions about plugins and explaining what they can do for your site. What is a plugin? Software installed on your WordPress website that increases or advances the functionality of your site. Some plugins will give your site the option to offer e-commerce, membership, or social sharing icons, among others.…

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How to Easily Add Custom Fonts to your WordPress Website

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   Most WordPress themes come with set font options. If you’re lucky, your theme will allow you to choose from the Google Fonts library. But what if your brand’s font isn’t in the Google Library? You’ll want to make sure your site stays consistent with your branding and your brand font is available to use. To easily add a custom font to your library, without any coding, I recommend…

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