Katie O'Brien, Web Designer for Coaches-24 SQ

Welcome!

I'm a web designer and brand strategist sharing all I know about running a business online. With a special focus on simplifying websites, below you'll find helpful how-tos, recommended resources, client spotlights, and more.

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The Getting Started Series

The posts shared in this series will introduce the basics of getting started with each topic mentioned. Topics will range from WordPress, email marketing, blogging, client management and more.

Getting Started with Beaver Builder

First off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s…

Getting Started with WordPress: An Overview of the WordPress Dashboard

If you’re brand new to the world of WordPress or it’s just been awhile since logging in this tutorial will help you understand the basic lay of the land once you log into your website. Once logging in, you’ll find everything you need access to on the left hand side. From there, you’ll be able…

Getting Started with Blogging on your WordPress Website

This tutorial covers all the steps you need to take in order to add a new blog post to your WordPress website. Most people think this is a simple process and it is… but there are some vital steps you need to make sure that your site continues to run smoothly, your posts are optimized…

Client Spotlights

Get a behind-the-scenes look at a few of my favorite projects. Here you'll find the stories of wellness coaches, leadership coaches, business consultants, best-selling authors and more.

Web Design for Best-Selling Author, Speaker & Business Consultant, Joseph Michelli

Frustrated with his custom coded HTML website, Joseph and his team were eager for a user-friendly website that felt current and professional. Joseph and his team were left with just that. A vibrant, modernized (simple-to-use) website they were proud to share!

Web Design for Certified Professional Coach, Betty Kempa

Betty is a Certified Professional Coach who helps corporate women transition out of unfulfilling jobs and into their dream careers. She wanted a professional website that showcased her as the expert with a modern, clean, simple and chic design. In the end, she was delivered a simplistic brand alongside a modernized website that is super simple for her to edit and maintain.

Web Design for Executive Coach, Bryan Nadeau

A clean and high-end website design for professional coach, Bryan Nadeau. Bryan provides career, transition and leadership coaching for people seeking to shift their careers to a new level and needed a website that connects with his ideal clients.

Recommended Reading

As a business owner, I'm always reading. I tend to balance my reads alternating between faith-based and business-focused. Here I'll share with you the business books I most recommend and my key takeaways from each.

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The Archives

While you won't see some of my first blog posts dating back to 2011... you will find some oldie-but-goodies below.

Why I Finally Switched from MailChimp to ConvertKit

How to Design a Great Coming Soon Page for Your Website

Where to Find Great Stock Images for Your Website

How to Automatically Update Your Footer’s Copyright Year

A Simple Guide to Updating to WordPress 5.0 (+ Gutenberg) when using Beaver Builder

Best Practices for Optimizing SEO, As Suggested by Google

5 Reasons to Choose SiteGround to Host Your Website

What exactly is a plugin?

How to Easily Add Custom Fonts to your WordPress Website

4 Payment Options to Consider for your WordPress Website

How to Create a Sales Page in Your WordPress Website Using the Beaver Builder Plugin

How to Craft a Nurture Sequence that Gets Subscribers to Take Action

How to Add an Opt-in with Beaver Builder WordPress Page Builder

How to Share (+Repurpose) your Content with SmarterQueue, My New Favorite Social Media Scheduler

How to Create a Secret Board on Pinterest and Begin Gathering Visual Inspiration for your New Brand

How to Edit a Page on your WordPress Website with Beaver Builder

What is Web Hosting? Websites, Domains & Hosting Easily Explained

How to Backup Your WordPress Website

How to Update a Plugin in WordPress

Seeing the Wrong Photo When Sharing a Link on Facebook? Here’s How to Fix It

How to Get Started with MailChimp

How to Optimize Images You’ve Already Uploaded to Your WordPress Website

How I’m Simplifying My Web Design Business on My First Work-iversary

How to Setup a PayPal Button and Add it to your Website

How I Manage My Editorial Calendar & Blog Content with CoSchedule

3 Simple Ways to Tame an Overwhelming Email Inbox

How to Declutter Your Website (+ why it’s important)

Tips for Your Upcoming Headshot Session