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Passion for simplicity, beautiful design and frustration-free websites. Explore articles below covering my design process, strategic branding, logo design, WordPress, websites + more.

7 Tips to Get the Best Possible Headshots for Your Website

One of the greatest investments you can make for your business is professional photography. And when I say professional I mean a professional photographer who can effortlessly capture who you are and what you represent through your photos. However, for most of my clients, before they even find a photographer, they’re dreading the process altogether. They say things like: “I don’t like so much attention on myself.” “I can’t stand…

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My Step by Step Branding + Web Design Process

The strategic branding and design journey I currently take each client has been refined, simplified and polished over and over again to become the beautiful systematic process it is today. Today, you get a behind the scenes look at that entire process from start to finish. Let’s jump right in! Phase 1: Brand Discovery Every project starts with a kick-off call or what I like to call a Brand Discovery…

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4 Steps to a Simpler, Frustration-Free Website (that converts!)

There’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website. I’m a firm believer that websites are meant to be simple. Clear. To the point. Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy…

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Client Spotlight: Strategic Branding + Web Design Project for Interior Designer, Ingrid Porter

Client Spotlight: Ingrid Porter Ingrid Porter is an award-winning interior designer with over 30 years of experience in the interior design industry. Ingrid wanted her branding to better represent her sophisticated yet fun style. And she needed a website where she could strategically gather emails, effortlessly deliver lead magnets, book appointments with new clients and more. Partnering with Ingrid and her team, we designed and developed a new digital home…

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Getting Started with Beaver Builder

First off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s simple enough, everyone can use it… yet advanced enough to satisfy the needs of many…

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Why I Switched to ConvertKit (from MailChimp)

I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to feel clunky, I decided to start exploring ConvertKit. Ultimately, I decided to make the jump…

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How to Create a Coming Soon Page that Converts

A coming soon page is a temporary page on your website that is displayed to all visitors. I most commonly use coming soon pages as a temporary placeholder while I’m building a client’s website. A web design project can take upwards of 3-4 months, so a coming soon page is a great option if they don’t already have a website in place. However, coming soon pages might not be for…

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The Best Practices for a Google-friendly Website: Search Engine Optimization (SEO) 101

Google’s desire for the internet to have authentic, relevant content that’s easy to find and consume makes my heart happy. SEO seems like this complicated formula… but it’s actually very simple. For myself and my clients, we’ve repeatedly shown up on the first page of our targeted keywords by simply being authentic, having an easy navigate website and publishing relevant content. But if you’re wondering about all the other tasks you…

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Client Spotlight: Website Design Project for Executive Coach + Consultant, Lisa Christiansen

Lisa helps executives to unleash their full leadership potential, so they can bring business and people together to deliver outstanding results. Her coaching style exudes trust, professionalism, and experience. She needed a site that matched these qualities and more, attracting her ideal client.

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Client Spotlight: Branding + Website Design Project for Executive Coach + Leadership Expert, Harriette Schumacher

Harriette wanted her website visitors to feel inspired, welcomed, motivated and ready to take action. Through the design of this website, we positioned her as the expert and invited them to reach out for more information in more ways than one. The end result? A classic yet commanding website design for her personal brand.

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How to Automatically Update Your Footer’s Copyright Year

There is some footer text that’s pretty standard. Most websites have some combination of: Year © Business Name You might also link out to a privacy policy, cookie policy, terms + conditions of use, credit your photographer, your designer, and link your social media profiles. But all of those links will remain the same year after year. BUT that pesky little year should be updated first thing January 1. Nothing…

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