Blog
Passion for simplicity, beautiful design and frustration-free websites. Explore articles below covering my design process, strategic branding, logo design, WordPress, websites + more.
The strategic branding and design journey I currently take each client has been refined, simplified and polished over and over again to become the beautiful systematic process it is today. Today, you get a behind the scenes look at that entire process from start to finish. Let’s jump right in! Phase 1: Brand Discovery Every project starts with a kick-off call or what I like to call a Brand Discovery…
Read MoreThere’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website. I’m a firm believer that websites are meant to be simple. Clear. To the point. Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy…
Read MoreClient Spotlight: Ingrid Porter Ingrid Porter is an award-winning interior designer with over 30 years of experience in the interior design industry. Ingrid wanted her branding to better represent her sophisticated yet fun style. And she needed a website where she could strategically gather emails, effortlessly deliver lead magnets, book appointments with new clients and more. Partnering with Ingrid and her team, we designed and developed a new digital home…
Read MoreFirst off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s simple enough, everyone can use it… yet advanced enough to satisfy the needs of many…
Read MoreI had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to feel clunky, I decided to start exploring ConvertKit. Ultimately, I decided to make the jump…
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Client Spotlight: Elaine Brisebois With over 10 years as a nutritionist, Elaine has helped hundreds of women to lose weight (and keep it off), optimize their hormones and digestion, improve their gut health, and most importantly – help them cultivate a more peaceful (and pleasurable) relationship with food and their body. But during those 10 years, her website fell to the wayside and stood outdated. She had over 100 blog…
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Are you still pondering if investing in Marie Forleo’s B-School is the right move for you? Read my honest review to help you make a choice. In January 2016, I was a stay at home mom to a 2-year-old little girl and a 6-month-old little boy who wanted to start a business. Just months earlier I was planning to return to my coaching clients as a Certified Professional Coach. At…
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Quite a few of my clients recently have been working through the process of nailing their niche so I wanted to share exactly how coaches can identify (and refine) the perfect coaching niche for their business. If you’ve been an online entrepreneur for any length of time, especially in the coaching industry, I’m confident you’ve been strongly encouraged to niche down, nail your niche or that the riches are in…
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If I had to choose, Asana would be my absolute favorite tool I use in my business. In the simplest terms, Asana is a virtual to-do list I share with clients for each new project. However, it really is so much more than that. It simplifies communication, keeps files organized and ensures the project stays on track. I started building websites for clients in 2016 and quickly realized email communication…
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Client Spotlight: Big Leap Leadership Based in Halifax, Nova Scotia, Big Leap Leadership was founded in 2012 by Executive Coach and Leadership Development Expert, Harriette Schumacher. Their global team of seasoned coaches and master facilitators are united around one common goal: transform leadership, transform the world. Harriette had a vibrant and colorful brand identity and needed a professional website to match. Having already worked together on her personal website, she…
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The strategic branding and design journey I currently take each client has been refined, simplified and polished over and over again to become the beautiful systematic process it is today. Today, you get a behind the scenes look at that entire process from start to finish. Let’s jump right in! Phase 1: Brand Discovery Every project starts with a kick-off call or what I like to call a Brand Discovery…
Read More
There’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website. I’m a firm believer that websites are meant to be simple. Clear. To the point. Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy…
Read More
Client Spotlight: Ingrid Porter Ingrid Porter is an award-winning interior designer with over 30 years of experience in the interior design industry. Ingrid wanted her branding to better represent her sophisticated yet fun style. And she needed a website where she could strategically gather emails, effortlessly deliver lead magnets, book appointments with new clients and more. Partnering with Ingrid and her team, we designed and developed a new digital home…
Read More
First off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s simple enough, everyone can use it… yet advanced enough to satisfy the needs of many…
Read More
I had been MailChimp-loyal since 2011 but after some major changes, I started shopping around. MailChimp had been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” And when these changes were announced, a part of me was determined to stay. But when things started to feel clunky, I decided to start exploring ConvertKit. Ultimately, I decided to make the jump…
Read More