Featured Articles & Insights

Navigate the digital landscape with expert website guidance for design professionals.

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Why Professional Website Copy is Worth the Investment

Website copy refers to the words and messaging found throughout your website. In a way, website copy is the foundation of your entire website. Yes, photos and brand design are powerful and important, but the copy (text) will tell the story. Truly successful website copy achieves a lot with a little: That’s a tall order,…

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Hiring a Web Designer? FAQs for Everything You Want to Know

Hiring a web designer is an important step in creating a polished and professional website for your interior design business. Since 2016, I’ve worked with nearly a hundred business owners on their websites. Each new website project first begins with a conversation where we get to know one another and I answer any questions they…

Smart Ideas for an Effective Interior Design Portfolio_Featured Image

7 Ideas for an Effective Interior Design Portfolio

Your portfolio is one of the most important parts of your online presence. It needs to be visually appealing and easy to navigate. This article will help you improve your portfolio to showcase your best work and attract more ideal clients. I’ll also be sharing some of my favorite interior design portfolio examples from past…

How to Choose an Interior Design Business Name - Featured

How to Choose an Interior Design Business Name

Choosing a name for your interior design business can be a complex task that requires a lot of thought. Choosing a great name will positively affect how potential clients view your brand and search engines find you. However, choosing a poor name may result in a lack of conversions and even confusion from people visiting…

Homepage Essentials - laptop on desk with glasses

What to Include on Your Interior Design Website Home Page

Your interior design homepage is a reflection of the hard work you put into creating beautiful spaces in people’s homes. In your day-to-day, you transform the living rooms, bathrooms, kitchens, and bedrooms into spaces that promote tranquillity and inspire creativity. It stands to reason that your homepage – the front door to your business –…

Are you still debating whether to start an interior design blog

Are you ready to start a blog on your interior design website?

Adding a blog to your interior design website is a great way to elevate your business. An interior design blog can help boost your SEO, build rapport with prospective clients and provide additional value to your existing clients. In this article, we’ll uncover more reasons why starting a blog might be a good idea for…

Creating an Ideal Client Profile

Creating an Ideal Client Profile for Your Business

Creating an ideal client profile and getting clear on your target audience is important at any stage of business. In this post learn how to identify and create an ideal client profile for your business. As well as how to best use that tailored profile moving forward with your marketing. Identifying the ideal client profile…

The Fundamentals of Brand Loyalty for Growing Interior Design Firms

Brand Loyalty for Growing Interior Design Firms

Have you ever paused and asked yourself why you choose one brand over another? Most of us don’t. Behind each purchase decision is a subconscious thought process helping us decide whether or not to purchase from that brand. Kate Spade is a brand I’ve been loyal to for years. My 9-year-old daughter tries to suggest…

SEO for Interior Designers Get Found and Grow Your Design Firm - woman checking phone

SEO for Interior Designers: Get Found + Grow Your Design Firm

If you’re ready to boost traffic to your interior design website with organic search engine optimization (SEO) plus get a better understanding of the process, you’re in the right place. As a website designer, I get a lot of questions about SEO for interior designers and how they can use SEO to get found, rank…

Marie Forleo BSchool 2023 Overview

An Overview of Marie Forleo’s BSchool in 2024

Take your business to the next level with Marie Forleo’s BSchool program. First taken back in 2016, it’s been monumental in the success of my business. This program is also one of the only business-building courses I’ve taken in the last 10 years. B-School taught me how to create a clear profit plan, uplevel my…