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4 Simple Steps to a Frustration-Free Website

There’s nothing more frustrating than landing on a website and feeling lost. We sit there thinking… “What does this person do?”“Am I in the right place?”“Who is this?”“Where is their ______ (about page, services, contact info, etc.)?”“Is this right for me?” If you’ve ever asked yourself those questions after landing on a website… first off,…

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Strategic Branding + Web Design for Interior Designer, Ingrid Porter

Client Spotlight: Ingrid Porter Ingrid Porter is an award-winning interior designer with over 30 years of experience in the interior design industry. Ingrid wanted her branding to better represent her sophisticated yet fun style. And she needed a website where she could strategically gather emails, effortlessly deliver lead magnets, book appointments with new clients and…

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Getting Started with Beaver Builder

First off – what in the world is Beaver Builder?? Great question. Let’s start there… Beaver Builder is a theme framework and plugin that allows you to build, edit and customize your website content on the frontend of your website. While there are many great page builders out there, Beaver Builder is my favorite. It’s…

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Why I Finally Switched from MailChimp to ConvertKit

I’ve been MailChimp-loyal since 2011. But I’ll be honest, I’ve been eyeing up ConvertKit for a couple of years now. I just never had a reason to switch… until now. MailChimp has been rolling out several new changes in efforts to become in their words, “more of an all-in-one marketing platform.” When these changes were…

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How to Design a Great Coming Soon Page for Your Website

A coming soon page is a temporary page on your website that is displayed to all visitors. Professional coaches tend to use a coming soon page prior to a big website launch or rebrand. I most commonly use coming soon pages as a temporary placeholder while I’m building a client’s website. A web design project…

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Where to Find Great Stock Images for Your Website

When you’re a coach and you are your brand, it’s hard to not make you the center of your brand. But in reality, your ideal client (and how you help them) should be your main focus… and your website needs to clearly reflect. Stock images are a great way to visually communicate with your audience.…

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How to Automatically Update Your Footer’s Copyright Year

There is some footer text that’s pretty standard. Most websites have some combination of: Year © Business Name You might also link out to a privacy policy, cookie policy, terms + conditions of use, credit your photographer, your designer, and link your social media profiles. But all of those links will remain the same year…

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A Simple Guide to Updating to WordPress 5.0 (+ Gutenberg) when using Beaver Builder

WordPress recently released one of it’s biggest releases yet. WordPress 5.0 with Gutenberg. The biggest change you’ll notice is their new block-based editor. But if you’re already set up with Beaver Builder, there really isn’t a need to start using this new editor for your pages. Beaver Builder offers a substantial suite of tools that…

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Best Practices for Optimizing SEO, As Suggested by Google

Google has always seemed to love me. Starting out as a life coach in 2011 I quickly ranked high on the first page for ‘life coach for moms.’ And now I’m at the top of the first page when you search ‘web designer for coaches.’ I’ve never paid an SEO strategist, I never secretly inundated…

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Web Design for Executive Coach + Consultant, Lisa Christiansen

Lisa helps executives to unleash their full leadership potential, so they can bring business and people together to deliver outstanding results. Her coaching style exudes trust, professionalism, and experience. She needed a site that matched these qualities and more, attracting her ideal client.

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5 Reasons to Choose SiteGround to Host Your Website

   I tend not to follow the crowd when someone or something new is ‘popular’ and everyone jumps on board. For a while, I thought that way about SiteGround. I felt they were new-ish and wasn’t worth the switch. But when I had personally been with a handful of other hosting companies that just…

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Web Design for Executive Coach + Leadership Trainer, Astrid Teigaas

While working with top leaders and CEOs, Astrid needed something professional but that wouldn’t lose her personal style. She was delivered a clean and modern WordPress website that will serve her business for many years to come.

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What exactly is a plugin?

   If you’ve ever spent time on WordPress, you’ve probably learned a bit about plugins. Today, I’m answering the most common questions about plugins and explaining what they can do for your site. What is a plugin? Software installed on your WordPress website that increases or advances the functionality of your site. Some plugins…

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Web Design for Executive Coach + Leadership Expert, Harriette Schumacher

Harriette wanted her website visitors to feel inspired, welcomed, motivated and ready to take action. Through the design of this website, we positioned her as the expert and invited them to reach out for more information in more ways than one. The end result? A classic yet commanding website design for her personal brand.

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How to Easily Add Custom Fonts to your WordPress Website

   Most WordPress themes come with set font options. If you’re lucky, your theme will allow you to choose from the Google Fonts library. But what if your brand’s font isn’t in the Google Library? You’ll want to make sure your site stays consistent with your branding and your brand font is available to…

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Web Design for Best-Selling Author, Speaker & Business Consultant, Joseph Michelli

Frustrated with his custom coded HTML website, Joseph and his team were eager for a user-friendly website that felt current and professional. Joseph and his team were left with just that. A vibrant, modernized (simple-to-use) website they were proud to share!

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Branding + Web Design for Professional Career Coach, Betty Kempa

Betty is a Certified Professional Coach who helps corporate women transition out of unfulfilling jobs and into their dream careers. She wanted a professional website that showcased her as the expert with a modern, clean, simple and chic design. In the end, she was delivered a simplistic brand alongside a modernized website that is super simple for her to edit and maintain.

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4 Payment Options to Consider for your WordPress Website

 Entrepreneurs and coaches alike need to get paid somehow. Streamlining this process is ideal to create an excellent customer experience but also less stress and to-dos on your end. Before you figure out how to set your site to receive payments, you’ll want to figure out which of these categories your business falls under:…

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How to Create a Sales Page in Your WordPress Website Using the Beaver Builder Plugin

 A common misconception in the world of online entrepreneurs is you can’t create beautiful, easy-to-use sales pages right within your website. Many believe you need an outside program such as LeadPages, Clickfunnels or the like. But that’s not always the case. I don’t have anything against these programs, I just prefer to keep things simple.…

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How to Craft a Nurture Sequence that Gets Subscribers to Take Action

 Creating a nurture sequence for my email subscribers has been on my to-do list for several months. I kept putting it off because I couldn’t figure out the exact formula to use while crafting my emails. But I decided this was the week I was going to get this done. I scoured the internet…

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How to Add an Opt-in with Beaver Builder WordPress Page Builder

If you’re looking to grow your list (which I hope you are!) you will want to be sure to have an opt-in form on your website. These should be strategically scattered throughout your website. If you have a special offer for subscribers, you might also want to have a dedicated page just for them to…

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How to Share (+Repurpose) your Content with SmarterQueue, My New Favorite Social Media Scheduler

 Click here to try SmarterQueue free for a month! I used to be one of those entrepreneurs who would write a blog post, share it once (maybe twice) and then let it disappear on into the internet archives of my blog. Then I moved over to CoSchedule and after creating a blog post I’d share…

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How to Create a Secret Board on Pinterest and Begin Gathering Visual Inspiration for your New Brand

 If you’re in the market for a new look for practically anything, Pinterest is a great place to start off for inspiration. That’s especially true when you’re after a new brand, logo or web design. In this tutorial video I’m going to demonstrate how to create a new Pinterest board to gather your visual…

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How to Edit a Page on your WordPress Website with Beaver Builder

This tutorial will walk you through how to easily and quickly update a page on your WordPress website using the Beaver Builder page builder. There are two ways to open the Page Builder for the desired page. You first need to log in to your WordPress website then: 1) Go to the page itself and…

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What is Web Hosting? Websites, Domains & Hosting Easily Explained

If you want a website, you need a web hosting plan. But what exactly does that mean… and what does a web host provide? Google decided the best definition of web hosting is: A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in…

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How to Backup Your WordPress Website

  You always want to make sure you have a recent backup of your WordPress website to prepare for the unthinkable. You never want to have the stress of losing a website or having it malfunction and not knowing if you’ll ever be able to get your precious baby back. Staying up to date with…

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How to Update a Plugin in WordPress

 It’s important to always keep your plugins updated on your WordPress website. Watch the video above for a short tutorial or follow the directions below: Log in to your WordPress Dashboard Click Plugins Under the outdated plugin click the View version details link to see what the update includes Before making any updates be…

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Getting Started with WordPress: An Overview of the WordPress Dashboard

If you’re brand new to the world of WordPress or it’s just been awhile since logging in this tutorial will help you understand the basic lay of the land once you log into your website. Once logging in, you’ll find everything you need access to on the left hand side. From there, you’ll be able…

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Getting Started with Blogging on your WordPress Website

This tutorial covers all the steps you need to take in order to add a new blog post to your WordPress website. Most people think this is a simple process and it is… but there are some vital steps you need to make sure that your site continues to run smoothly, your posts are optimized…

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Seeing the Wrong Photo When Sharing a Link on Facebook? Here’s How to Fix It

Have you ever shared a page or post from your website you’re super excited about only to find that Facebook pulls the most random (unrelated) image next to your link? Here are the steps to take to make sure all of your images match your page and posts… and what to do to fix ones that aren’t:…

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How to Get Started with MailChimp

 I’ve used MailChimp, and only MailChimp, since 2011. It completely satisfied everything I needed for my previous coaching business and definitely holds it’s own in my web design business. I guess, let me back up… I’ve used MailChimp (and only MailChimp) for my business. I’ve worked with several design clients who use ConvertKit, OntraPort,…

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How to Optimize Images You’ve Already Uploaded to Your WordPress Website

I just started on a brand new redesign for a client. Basically, her whole site is getting torn down and built back up in the best possible way! Except for her blog posts. She’s written some great articles, so we want to keep them there. Plus, since it’s a seasoned site we want to keep…

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How I’m Simplifying My Web Design Business on My First Work-iversary

One year ago, almost to this day, I had a light-bulb moment that maybe, just maybe, I could open a new business that I could run alongside staying home with my kiddos. At that time, my daughter was 2 years and my son was 6 months old. A few months prior, in the Fall of 2015,…

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Getting Started with DIY Monthly Maintenance for Your Website

 Just as you’d take your car in for its routine oil change and take yourself to the dentist for a cleaning… your website needs regular maintenance, too. This is something you can hire out to your designer or developer or something you can take care of yourself if you’re committed to remembering. Keeping your…

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How to Setup a PayPal Button and Add it to your Website

Have you ever wondered how people get paid from their website? This short tutorial shows you how you can easily add a button to your website that allows your clients to instantly send you money and pay for your services. Go to your PayPal Account Click Tools Click + Open PayPal Buttons Click Create new…

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Web Design for Executive Coach, Bryan Nadeau

A clean and high-end website design for professional coach, Bryan Nadeau. Bryan provides career, transition and leadership coaching for people seeking to shift their careers to a new level and needed a website that connects with his ideal clients.

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How I Manage My Editorial Calendar & Blog Content with CoSchedule

UPDATE – I’ve since broken up with CoSchedule & have fallen in love with a different social media scheduler. Check out this post to learn more. I bought an annual subscription to CoSchedule a few months ago and really haven’t jumped in until just recently. I have so many blog post and video ideas I…

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3 Simple Ways to Tame an Overwhelming Email Inbox

Remember when you’d power up your computer, connect the phone line and dial-up to connect to the internet? Then we’d log into our Hotmail or AOL and with such anticipation and excitement hear, “You’ve got mail.” We’ve come along way since then. With watches that now buzz your wrist the moment you receive an email to…

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How to Declutter Your Website (+ why it’s important)

We’re in a noisy world nowadays and there are a lot of should-dos and must-haves… ESPECIALLY when it comes to your website. You have to have a pop-up. You have to have 4 pop-ups. You have to have animations. You have to have flashy buttons. You have to have bla bla bla bla bla… Any time you hear someone say you have to… run!…

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Tips for Your Upcoming Headshot Session

One of the greatest investments you can make for your business is getting hooked up with some professional headshots that truly reflect who you are and what your brand represents. But sometimes my clients tend to get stuck on this step, wondering who to book, what to wear, how to pose… they usually circle back…

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