Inspired by simplicity, rooted in service.
I'm a web designer + digital strategist for professional coaches and consultants who specializes in simple + chic brands paired with frustration-free websites.
Web Designer + Digital Strategist Hi, I'm Katie. A professional coach turned web designer.
With a background in coaching myself and years of experience building websites for coaches, I get your world.
You're ready for a polished and professional online presence that captures your unique personality.
That's just what I do.
As a web designer + digital strategist, I specialize in designing and building strategic websites for professional coaches and consultants, just like you.
"Katie has a warm, inviting professionalism that comes packaged with the expertise to create a make-me-shine website. From start to finish I felt heard, understood and supported."
Like so many of my clients, you might be thinking to yourself:
If that is how you're feeling, please know, you’re not alone.
Those were the exact words clients have shared with me right before getting started. Clients like Joseph, Lisa, Harriette, Tonya, and so many others over the years were just as frustrated (yet hopeful) as you are right now.
After working through my design process, things started to shift for them. They started saying things like:
These are the words of both new and established professional coaches, consultants, speakers, authors, leadership experts, executives, and business owners, just like you.
And that’s just how you can feel, too, when you partner up with a professional web designer + digital strategist that truly understands you and your business. And that is what I'm all about.
Simplicity. Strategy. Service.
the full story
When all the other little girls were signing up for Girl Scouts, I was immersing myself in my school's technology club. And, on the weekends, you could find me in the basement building computers with my dad and tinkering with code. I suppose that's really when this all began...
I was definitely a closet geek all through my childhood. It wasn't until adulthood that I embraced my natural talents and gifts when it came to technology and design. My entrepreneurial journey kicked off the summer of 2011. So let’s start there…
2007-2011: Longing for more
I had a good job working for an e-learning company who provided continuing education for fire and EMS departments across the county. I traveled regularly teaching, training, and showcasing their e-learning platform. And when I wasn't traveling, I was working from home providing 1:1 training on how to best utilize our software to simplify their training needs within their department.
I was also in school working towards my business degree. Because... well... aren't you supposed to go to college?
But I had a longing for more. To do something more meaningful. Something I could build myself using my God-given strengths and abilities.
2011: College Dropout
After a late-night "what do I want to be when I grow up" Google search in 2011, I stumbled upon the coaching industry.
In the middle of my summer semester at college and after 6 years of on-again-off-again classes, I was done with the whole college thing. After discovering the coaching profession, I dropped out of school and dove straight into entrepreneurship. I began spending my nights and weekends building an online business while working towards my coaching certification.
2013: Certified Coach + New Mom
In early 2013 I received my coaching certification from the ICF-accredited Institute of Professional Excellence in Coaching (iPEC) and then had my daughter a few weeks later. At this time, I decided to jump into coaching full time and quit my 9-5.
This was always the plan. I'd stay home with our kiddos while coaching on the side. It was perfect and everything unraveled so nicely. That is until I had my second child a couple of years later...
2015: Overwhelmed Mama of 2
Ironically, my coaching niche was mom entrepreneurs who were overwhelmed by the day-to-day demands of running a business and raising a family. I started to gain some traction in this niche and was even the go-to coach for a local morning show in our area.
But when my son was born in July 2015, it began to feel like everything was falling apart.
My son was nothing like my daughter. He hardly slept, never took a bottle and only seemed to be content with me. Also during this time, my daughter who was 2 entered a sleep regression that lasted several months.
I was exhausted.
Just the thought of emailing my waitlist of coaching clients about my upcoming return to work made my head want to explode.
+ Pressed pause on coaching
Running a coaching business and staying home with two kiddos proved to be a lot more difficult than I originally thought.
The only possible solution I saw at the time (for the sake of my sanity and overall well-being) was to hang my hat from coaching until my kiddos were in school full time.
But after only a few months away, I realized just how much I missed having an online business.
That pause-button that was supposed to bring relief, was not as satisfying as I thought it would be... so I began a new Google search.
I was on the hunt for a business that was more conducive to my new lifestyle.
2016: Hopeful Mama of 2 + New Venture
During this search, I stumbled upon a post on social media asking for recommendations for a virtual assistant. I had never really heard of a virtual assistant but after reading the requirements of the position, I thought to myself, "I could totally do that."
Within a week I had launched a new website and my new venture. I began offering WordPress virtual assistant services to my fellow entrepreneurs.
+ Enrolled in B-School
Around this same time, enrollment was open for Marie Forleo's B-School.
I knew a lot about running an online business already but I really wanted to lay a strong foundation for this new venture. So I jumped at the chance to run through her program. The timing was perfect.
As I started to gain clients, I began to see a trend with their websites. They were pretty on the outside but the backend and management side of things were a mess. And there was no strategy whatsoever.
In May 2016, I announced to my clients I would be transitioning into a full-service website design and development business with a special focus on simple + chic (frustration-free) WordPress websites.
2017: Niched Down
Around the 1-year mark of my business, I decided to go through B-School again with a strong pull to niche down.
I wanted to be able to serve my clients with the highest level of excellence. And in order to do this, I wanted to focus on a single industry.
Looking back at the year prior, I looked for commonalities in all of my favorite projects. And wouldn't you know it? They were all professional coaches.
At that time I niched down to designing and developing websites for professional coaches. Based on my background as a Certified Professional Coach and my love for the profession, it was (and is!) the perfect fit.
2018: Expanded into brand + logo design
After working with a number of professional coaches, I started to see a trend in their logo design and brand visuals. A good amount of them had brand elements and visuals that just weren't aligned with their actual brand. They just felt off.
They'd come to me looking for high-end website design but were stuck with outdated brand elements that simply weren't serving them.
So I polished my brand and graphic design skills and began offering them alongside website design and development services.
I quickly learned the value of bundling these services. My clients love the fact they're a part of my overall strategic process and I am able to support them in a more holistic way. Every project felt so much more cohesive.
Today I'm continuing to provide the highest level of support and care for my clients.
I feel blessed to work with some of the most talented coaches in the profession. Whether they're joining me for a one-off strategy session or a new brand + web design project, I remain rooted in service to them and their businesses.
Want to see how I can support you and your coaching business? Click the button below to get in touch.
"Katie is a joy to work with. She's smart, dependable, clear, professional, very efficient and organized, patient, knows what she's doing, has an eye for design and functionality, and is just a lovely person! I also loved that she has a background and experience in coaching, as I felt like she easily understood the specific needs of my business."
Karen Powell, Creativity Coach
+ fun facts
Because –let's be real– who doesn't love fun facts??
Think we'd jive? Let's chat!