There’s nothing more frustrating than landing on a website and feeling lost and confused. Those feelings will surely invite a quick exit from anyone’s website.
I’m a firm believer that websites are meant to be simple. Clear. To the point.
Websites are NOT the place to get clever, creative or fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy designs without understanding how this can be more harmful than helpful.
Simplifying your design, copy and layout will immediately set you apart from the rest of the websites in your industry and provide a frustration-free experience.
With the right branding and design, your personality and individuality will shine through beautifully WITHOUT having to frustrate your visitors.
After designing and launching well over 50 websites to date (and counting!), I’ve come up with 4 simple steps anyone can take to simplify their website and provide a frustration-free experience for their visitors.
Ready? Let’s jump in:
1. Simplify your offers and who they’re for.
As soon as someone lands on your website, without scrolling, without clicking, they should easily understand what you’re offering and who you’re offering it for.
In other words, they should be able to know if they’re in the right place and what you’re offering if for them. Thus inviting them to take action, whether that be to scroll down for more information or click onto another page.
2. Simplify your navigation and site flow.
Ask yourself, if your site easy to use? Are the links clear, calls to action easy to understand? Does everything work? Make navigating your site a breeze. And don’t forget to guide your visitors. When they get to the bottom of a page, be sure to have a clear call to action on where they should go next.
3. Make the design cohesive.
This should go without saying, but every page on your site should be cohesive with the other. Like a magazine you’d flip through… each page should complement the other and look as if they belong together. That means you’re sticking to the same color palette, typography, and overall design style.
Taking this a step further, you also want to make sure that your social media profiles that you’re linking to (from your footer) are also cohesive.
4. Lastly, make moving forward EASY.
Okay! So they’ve qualified themselves, they’ve easily clicked through your website, they feel confident in what you’re offering. They’re ready to move forward… is the process outlined clearly on your website? Is it clear how you want them to reach out to you? What’s their first step if they want to work with you?
Make it super simple for them to move forward regardless if that’s an application to work with you, a simple contact form, an online scheduler or a buy now button… you want this process to be as straightforward as possible. If it’s clunky or difficult you run the risk of them not moving forward at all.