There’s nothing more frustrating than landing on a website and feeling lost. We sit there thinking…
- “What does this person do?”
- “Am I in the right place?”
- “Who is this?”
- “Where is their ______ (about page, services, contact info, etc.)?”
- “Is this right for me?”
If you’ve ever asked yourself those questions after landing on a website… first off, I’m sorry… I totally get your frustration.
I’m a firm believer websites are meant to be simple. Clear. To the point.
Websites are NOT the place to get clever, creative and fancy. But unfortunately, many business owners feel the need to express their individuality with clever copy, creative links, and fancy designs without understanding how this can be more harmful than helpful.
Simplifying your design, copy and layout will immediately set you apart from the rest world online.
With the right branding and design, your personality and individuality will shine through beautifully WITHOUT having to frustrate your visitors.
So if you’re looking for a few tweaks you can make today to move from creative chaos to strategic simplicity, start here:
- Make sure your navigation is at the top of all of your pages with very clear language. This means something along the lines of Home, About, Services, Contact, etc.
- Make sure every page has at least one CLEAR call to action. For example, when your visitors get to the bottom of your About page – where are they supposed to go? Don’t leave them lost and wandering. Give them clear next steps.
- Make sure it’s easy to purchase your services or take the first step to work with you. If you’re qualifying potential clients, make sure they know what happens after they submit the request form. If they’re purchasing services right from your site, make sure they know what happens after they finish their checkout. Outline these steps in as few words as possible.
- Make sure it’s easy to connect with you. If they’re not ready to work with you right away but want to stay connected make your opt-in form clear and accessible from every single page.
- DO NOT send them to your social media profiles to “stay connected.” All this does is grow that platform… not your list. You have no control over those connections. Get these visitors on your list THEN invite them to connect with you on social media.
Let’s make a pact, right here, to commit to doing all we can to simplify the internet. I can’t tell you how many people have personally thanked me for the simplicity of my site. Simplicity sells. Chaos confuses. And we all know a confused mind won’t buy.