A Website Review for www.kaizenandtheartofmotherhood.com.
What I Love & Great Takeaways:
- Great use of pop-up to capture emails and increase client list.
- Target audience clearly defined which helps the viewer to know immediately if your services are for them.
- Your passion and relatability to your target audience is clear.
Suggestions for Improvement:
- Optimize design of pop up. Format image and simplify headline/content.
- Review site and ensure that opt-ins and clicks to other pages open in a new window so that you don’t risk losing the visitor.
- Update content so that it defines your title and what you offer as a service more clearly.
- Refine text on your about page and pull out specific information that is the most important to highlight and that will attract the viewers’ attention.
- Create visual emphasis through the use of varying font weights and sizing.